Are You Really Innovating Today?
About this product:
SEMA-member companies have continually appealed to consumers through the creation of new and interesting products—and not just to stay competitive within our own marketplace. Today more than ever, our members also vie for discretionary dollars against a host of different practical, entertainment and recreational uses. The success of your business depends not just on innovative products but on innovation in all aspects of business.
What does your business-wide innovation look like today? SEMA recently sponsored an educational seminar dubbed rather generically “Profit 101.” Behind that title was a workshop on tapping into the diverse knowledge and experience of company employees—everyone from marketing to engineering to financial—in order to generate innovative and profitable ideas for your business. Different individuals with different job functions bring a diversity of opinion, and one person’s spark can ignite a fire of productive dialog.