Specialty-Equipment Consumer Purchase Journey Report
About this product:
The Specialty-Equipment Consumer Purchase Journey report provides a look at how our core enthusiasts shop for parts and accessories. The report includes information on the specialty-equipment market , a look at the different types of consumers in our industry, and how the most engaged and enthusiastic consumers go from a new project idea to researching part specs to the final purchase.
The report includes:
- Information on the size and composition of our industry’s retail market
- Profile of the different types of specialty-equipment consumers
- Profile of where enthusiasts go for inspiration, research, and purchase
- Three key purchase paths showing the touchpoints during shopping