About this product:

The Specialty-Equipment Consumer Purchase Journey report provides a look at how our core enthusiasts shop for parts and accessories. The report includes information on the specialty-equipment market , a look at the different types of consumers in our industry, and how the most engaged and enthusiastic consumers go from a new project idea to researching part specs to the final purchase.

The report includes:

• Information on the size and composition of our industry’s retail market
• Profile of the different types of specialty-equipment consumers
• Profile of where enthusiasts go for inspiration, research, and purchase
• Three key purchase paths showing the touchpoints during shopping