Linking to the Distribution Chain

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“Power Buyers” Reveal How They Find Products

With thousands of buyers in attendance, the SEMA Show offers huge opportunities for exhibitors. The challenge is to forge links in the distribution chain.

Developing a great product is only the first step in creating a successful business. The next is to get that product into the hands of consumers. To do that, manufacturers need to forge links in the distribution chain, moving their products to the warehouse distributors, jobbers and retail outlets that eventually place the parts in the hands of end users.

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