The $25,000 Custom Car [1]
It was such an outrageous sum to pay for a customized car in 1955 that Motor Trend used the $25,000 price tag as the main blurb for its May issue. Inside, a story called “Gold in the Streets” featured comments from “a group of people” who were shown photos of the custom car and asked for their opinions. About half the group “admired the car in general while the other half varied down the line toward outright dislike,” said the story’s author, Al Kidd. “Must have been built for Ava Gardner,” said one admirer, while a less generous soul said the car was built “for show and blow rather than utility.”