The 2018 trip to Abu Dhabi, held April 3–8, 2018, once again provided SEMA members with the opportunity to explore firsthand why the region is an important market for U.S. specialty-equipment companies. This year’s program, like the six before it, provided an opportunity for SEMA members to participate in a low-cost, efficient way to meet with pre-vetted buyers, exhibit in a turnkey booth at the largest specialty-equipment show in the region—the Custom Show Emirates (CSE)—tour aftermarket shops, and participate in a series of briefings, including an informative session with U.S. government officials in the region. To date, 149 SEMA member companies have traveled with SEMA to the United Arab Emirates (UAE).