DIAMOND BAR, Calif. (Nov. 4, 2017) -- A new episode of the TV special, “SEMA: Battle of the Builders,” will premiere on the Velocity Channel on Tuesday, January 2, 2018. Since 2015, the unique one-hour program has aired on the network, giving viewers a rare, behind-the-scenes look at the SEMA Show, up-close footage of the vehicles and exclusive interviews with builders as they share their personal stories and journey to the premier automotive trade show in the world. For many of the builders, SEMA Battle of the Builders is their chance to prove that they are among the elite. Hundreds enter, but only one builder can be crowned the winner of this illustrious competition.

LAS VEGAS, NV. (Oct 31, 2017) - The Specialty Equipment Market Association (SEMA) announced the Best New Products Award winners this morning at the 2017 SEMA Show. These awards are given to the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2018.

LAS VEGAS, Nev. (Nov. 1, 2017) -- The Specialty Equipment Market Association (SEMA) today announced the Top 12 finalists in the fourth annual SEMA Battle of the Builders® competition – the event that determines the builder the aftermarket community considers best.

DIAMOND BAR, Calif. (Oct. 24, 2017) -- The SEMA Data Co-op (SDC) is launching the first system upgrade to its dashboard since the program unveiled in 2012, giving users greater flexibility and ownership in the management and distribution of their data than ever before. The new dashboard will debut at the 2017 SEMA Show on Tuesday, October 31, where industry professional at the annual trade show will have the first opportunity to experience how the PIMS 2.0 system helps manage data and contributes to increased sales.