SEMA Show Early Registration Surpasses 2009 Mark [6]
Judging by the first week of 2010 SEMA Show booth-space reservations, the specialty-equipment industry is showing tangible signs of economic recovery.
The SEMA Financial Benchmarking Program [2] was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by participants to improve or grow their businesses.
The program provides business owners and managers information, such as: how their year-to-date sales compare with other specialty-equipment companies; how their shipping costs compare to those of other companies; and what other companies spend on advertising.
Trade show participation can be one of the most effective ways to
introduce new customers to your products or services as well as to
update current clients about innovations. A trade show provides an
opportunity for face-to-face consultations and hands-on demonstrations,
delivering everything up to and including order agreements. Yet
somewhere between 75% and 85% of the leads developed at trade shows are
never followed up after the show. That’s a staggering waste of a
significant investment.
Judging by the first week of 2010 SEMA Show booth-space reservations, the specialty-equipment industry is showing tangible signs of economic recovery.
The specialty-equipment market in China today is strikingly similar to the U.S. market in the early days of the car customizing scene during the ’50s and ‘60s.
SEMA Show attendees visit the Business Services section of the Las Vegas Convention Center searching for tools to tune-up their day-to-day operations.
Chevy Volt, Cadillac CTS-V Wagon, MINI Cooper S, Ford Falcon
In an effort to better analyze the tastes and preferences of today’s auto enthusiasts, SEMA, in coordination with Ford, launched the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show [11].
The program invited 527 enthusiasts, selected through a rigorous application process, to the second day of the Show and tasked them with using social media, including Twitter and Facebook, to broadcast their personal product and trend highlights of the Show.
Every modern vehicle is dependent upon electronics. From the engine’s ignition to sound systems, from safety sensors to climate controls, electronics have become integral to how vehicles operate and how their drivers perceive the on-road experience. And now electronics from outside the vehicle are resulting in a whole new wave of connectivity.
As one of the fastest-growing market sectors in Mexico, the automotive industry presents a timely opportunity for SEMA members seeking to establish a foothold in this expanding consumer base.
While e-retailers have made a sport of predicting when mobile e-commerce should really be taken seriously, a new report from market researcher Gartner indicates that the time for guessing games is over.
Links
[1] https://dev.sema.org/products/8874/sema%E2%80%99s-financial-benchmarking-program
[2] https://dev.sema.org/research/financial-benchmarking
[3] https://netforum.sema.org/eWeb/DynamicPage.aspx?Site=SEMAEWEB&WebCode=LoginRequired&URL_success=http://my.sema.org/login?redirect=https%3A%2F%2Fdev.sema.org%2Fsemasso%2Ftoken%2F{token}%2Fdestination%2Fhttps%3A%2F%2Fdev.sema.org%2Fcategories%2Fkeywords%2Fbusiness-opportunities
[4] https://secureprod.sema.org/Join/MembershipApp/Start.aspx
[5] https://dev.sema.org/products/8873/trade-show-leads
[6] https://dev.sema.org/sema-news/2010/05/sema-show-early-registration-surpasses-2009-mark
[7] https://dev.sema.org/sema-news/2010/05/new-event-helps-grow-us-businesses-in-china
[8] https://dev.sema.org/sema-news/2010/05/taking-care-of-your-business
[9] https://dev.sema.org/sema-news/2010/05/spy-photos
[10] https://dev.sema.org/products/8494/trendspotting
[11] http://www.semashow.com/
[12] https://dev.sema.org/products/8491/vehicle-connectivity
[13] https://dev.sema.org/sema-news/2010/04/test-the-latin-american-market-at-the-2010-paace-automechanika
[14] https://dev.sema.org/sema-news/2010/04/the-rise-of-the-mobile-web
[15] https://dev.sema.org/categories/keywords/business-opportunities
[16] https://dev.sema.org/categories/keywords/business-opportunities?page=6
[17] https://dev.sema.org/categories/keywords/business-opportunities?page=1
[18] https://dev.sema.org/categories/keywords/business-opportunities?page=2
[19] https://dev.sema.org/categories/keywords/business-opportunities?page=3
[20] https://dev.sema.org/categories/keywords/business-opportunities?page=4
[21] https://dev.sema.org/categories/keywords/business-opportunities?page=5
[22] https://dev.sema.org/categories/keywords/business-opportunities?page=8
[23] https://dev.sema.org/categories/keywords/business-opportunities?page=9