First Look at What’s New

SEMA Member News—January 2019

First Look at What’s New

MPMC Honors Top Performers at PRI, Releases Updated Guidebook

Each year at the Performance Racing Industry (PRI) Trade Show, the Motorsports Parts Manufacturers Council (MPMC) puts together an entire week of activities that includes a general membership meeting, two seminars, and a Friday evening reception featuring the induction of new MPMC Hall of Fame members. Three outstanding industry leaders received top honors last year. Take a moment to meet and congratulate the MPMC Hall of Fame class of 2018.

Marla Moore

  Marla MooreCoker Tire’s Marla Moore inducted into the MPMC Hall of Fame class of 2018.

During her lengthy industry career, Marla Moore has held key positions at Auto Shack, Competition Cams, Hypertech and Coker Tire, where she is currently the marketing director. She has been a barrier-breaking champion of women in the industry but has also inspired both genders as a skilled advertising leader.

After serving three full terms on the MPMC select committee, Moore volunteered for the SEMA Businesswomen’s Network (SBN) select committee. While with MPMC, she was widely recognized as a major force in raising the group’s Media Trade Conference to the standards it is known for today. She also chaired an SBN task force that completed the SEMA Mustang Build—Powered by Women, and she continues her volunteerism as chair of the Emerging Trends & Technology Network.

When Moore was chosen as SEMA Person of the Year in 2012, SEMA President and CEO Chris Kersting said, “Marla Moore exemplifies all that makes our industry great. She is a person of passion, initiative, service and tireless volunteerism.”

Steve Williams

Steve WilliamsK&N’s Steve Williams inducted into the MPMC Hall of Fame class of 2018.  

Steve Williams served on the MPMC select committee from 2010 through 2013, during which time he was a major contributor to the council’s visibility at the PRI Trade Show. Over and above his stint on the committee, he worked tirelessly on behalf of the performance industry for more than 20 years.

Since the mid-’90s, Williams has spent countless hours working with the California Air Resources Board (CARB) and SEMA, helping to develop and push along the Executive Order (EO) process. A true visionary of “green performance,” he has mentored numerous companies, many of them direct competitors, on the importance of complying with Environmental Protection Agency and CARB regulations by obtaining EOs across their product lines. Those efforts are vital to the future of MPMC-member companies and the performance aftermarket as an industry.

Williams is a championship-winning drag racer and feels blessed that his lifelong personal obsession with performance and his career in the industry intertwine.

Steve Whipple

Steve Whipple has spent 40-plus years in the performance aftermarket, having worked at Super Shops, Hooker Headers and NOS. He is currently vice president of sales at Edelbrock, a position he has held since 1999.

Whipple’s service on the MPMC select committee began in 2014. He also served on multiple task forces, most recently chairing a membership committee that created standard operating procedures and criteria for MPMC members. He was up for his third term before being elected to the SEMA Board in 2018 and, in spite of his new responsibilities on the Board, continues to monitor MPMC teleconferences and meetings and is always available for input and feedback.

  Steve WhippleEdelbrock’s Steve Whipple inducted into the MPMC Hall of Fame class of 2018.

Whipple was elected PWA Person of the Year in 2015 and received the MPMC Chairman’s Award in 2016 and 2017. Complementing his extensive business accomplishments and industry recognition, he is also an avid, hands-on enthusiast. True to his volunteering and “give back” nature, Whipple is most proud of the men and women whom he has tried to positively influence during his career.

MPMC Business Guidelines Manual Updated

The newly updated MPMC Business Guidelines Manual is now available, so be sure to download a copy ( In the 10 years since the first edition was released, business owners and operators have used the manual not only to help with a startup but also as a handy reference for experienced business leaders. Written primarily by MPMC volunteers and approved by SEMA’s legal counsel, it delivers information in a peer-to-peer format.

More than 15 chapters cover a range of topics, from contract terms and conditions, packaging guidelines and Prop 65 to barcode/UPC code, product liability, EDI, MAP and more. The newest edition was released in July and includes several new chapters and updated content. MPMC received so much favorable feedback on the manual that the select committee recently voted to make it available to all SEMA members.

MPMC welcomes comments or suggestions for new content. Either can be forwarded to MPMC’s SEMA Council Director Jim Skelly via email at The select committee will submit updates and changes for legal review each year to keep the most up-to-date information available to members.

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