SEMA Data Co-op Launches First-Ever Upgrade to Member Dashboard

Oct. 24, 2017

Juan Torres:


SEMA Data Co-op Launches First-Ever Upgrade to Member Dashboard
-- Program to Debut at 2017 SEMA Show --

DIAMOND BAR, Calif. (Oct. 24, 2017) -- The SEMA Data Co-op (SDC) is launching the first system upgrade to its dashboard since the program unveiled in 2012, giving users greater flexibility and ownership in the management and distribution of their data than ever before. The new dashboard will debut at the 2017 SEMA Show on Tuesday, October 31, where industry professional at the annual trade show will have the first opportunity to experience how the PIMS 2.0 system helps manage data and contributes to increased sales.

"We've had the benefit of five years of feedback from companies who have used the system," said Craig Schmutzler, VP of Operations for the SDC. "The result is a truly user-friendly system that is easy to use and intuitive to navigate."

Among the improvements of the system are:

  • New user interface for managing and distributing product information
  • Notification and messaging tools between suppliers and receivers
  • Rating system that allows receivers to rate and share feedback with suppliers
  • API Integration
  • Do-It-For-Me data services
  • New Fitment Builders
  • Online part editor

"I love that I have the option to fix individual parts on the site," said Kevin Martin of COMP Performance Group, who is among the members that have been beta testing the new program.

The official launch of the upgraded system is set to take place during the SEMA Show. The SDC will exhibit at the event in booth 20679, located in Central Hall. Showgoers are invited to stop by and learn more about the SDC and how standardized and compliant data contributes to increased sales.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $41.2 billion specialty automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, NV, and the Performance Racing Industry (PRI) Trade Show in Indianapolis, IN. For more information, visit,, or  

About SEMA Data Co-op
The SEMA Data Co-op is an industry-owned and operated project designed to bring full product data management capabilities to participating suppliers at the lowest possible cost. Features include a secure, industry standards-based centralized data repository, extensive on-boarding tools, expert live training and technical assistance, and unlimited standard or fully customized data exports. To learn more about the program, visit or call 888-958-6698 ext. 4.


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