PRO Events and Education for Restylers at the SEMA Show

By Katie Carson

  PRO Reception
Restyling professionals are encouraged to head to the PRO reception on the Westgate Las Vegas Resort & Casino pool deck at the close of the SEMA Show day, Tuesday, October 31.

The Professional Restylers Organization (PRO) is slated to host several events at the SEMA Show as well as sponsoring education seminars geared specifically toward advancing professionals in the restyling segment. All PRO members and restyling professionals are encouraged to attend these events to learn more about PRO membership, the resources that are available to your company, and get more connected to the industry.

Visit PRO in the North Hall in Booth #12579

PRO will have a booth located among its members in the North Hall of the Las Vegas Convention Center during the 2017 SEMA Show, to be held October 31 through November 3. Throughout the week, attendees will find PRO members, members of the council’s select committee and SEMA staff in the booth, networking and chatting about the latest trends in restyling. You are encouraged to stop by any time during Show hours to learn more about what PRO is and the benefits of membership for your company.

As always, be sure to stop by to check out the feature vehicle in the booth, displaying many PRO-member brands and parts.

Happy Hour

PRO will be hosting a happy hour at the close of the Show at 5:00 p.m. on Wednesday, November 1. Join PRO members and fellow restylers to wind down from a long day on the Show floor with free beverages and engaging conversation. Learn more about the benefits of a PRO membership and connect with select-committee members who can help you get plugged in. The council offers many volunteer opportunities that lend a way to give back to the industry.

PRO General Membership Meeting

Join PRO for breakfast and a general membership meeting Thursday, November 2. This event will serve as a great opportunity to hear council updates directly from PRO leadership and learn about the benefits and resources available to PRO members. Meeting attendees will openly discuss the state of the industry, voice concerns about roadblocks their company is facing and learn how the council can work toward solutions.

Education for Restylers, Powered by PRO

PRO will host three free education sessions at the 2017 SEMA Show. Each are designed to help restyling companies learn about new trends, how to increase sales and business operations.

Vehicle Accessorization: Uncover the Secrets of Sales Success
Presented by Ellen McKoy, EMK Marketing; BJ Leanse, Go Rhino/Big Country; Kevin McGowan, Auto Trim Restyling; Bill North, Katzkin Leather; Ed Woods, Parkway Ford

Knowing how to market your shop’s products and services with confidence is vital to sales success. Discover the essential elements of a sales strategy as industry experts reveal tactics to grow your customer base. Gain valuable insider tips on selling and restyling trends plus innovative ideas on developing profit-generating accessory programs. Up your game: Learn how to earn a sales-professional certificate. Whether you run a restyling center or a truck-accessory outfit and sell to retail or car-dealer clientele, this session delivers practical information to navigate the sales process and position your company as a market leader.

Five Key Trends to Boost a Restyling Shop’s Business
Presented by Josh Poulson, Auto Additions; Joey Johnston, Tops & Trends; Dino Perfetti, Automotive Concepts

Get dialed in to the latest restyling trends. Understand how to transform trends into exciting, profit-boosting accessory packages. Listen and learn as experienced top-tier restylers share effective marketing strategies in this fast-paced, information-packed session.

Industry Trends: Planning for the Future—New Vehicle Technologies
Presented by John Waraniak, SEMA; Jeff Varick, Brandmotion; Scott C. Wolin, CPS

Connected and automated vehicle technologies, advanced driver-assist systems and other mobility options will significantly improve safety. The aftermarket industry is playing an increasingly important role in retrofitting and installing many of these systems and technologies on the 250 million vehicles already on U.S. roads. Listen and learn as a panel of experts discusses how advanced vehicle technology is transforming the automotive and aftermarket industries and specialists explore the challenges and opportunities posed by evolving vehicle technologies and mobility options.

PRO Reception

Join PRO and fellow restyling professionals for an evening of networking, celebration, food, beverages, a live band and door prizes on the Westgate Hotel pool deck, Tuesday, October 31. Enjoy the close of the first day of the 2017 SEMA Show by catching up with industry friends as the sun sets over the Las Vegas Strip.

PRO holds its annual reception as a means of celebrating its members and the advancement of the restyling industry as a whole. Leading individuals and companies in the restyling segment will be honored during an awards ceremony. The awards to be presented by the PRO chair and chair-elect include:

  • PRO Manufacturer of the Year
  • PRO Restyler of the Year
  • Nat Danas Person of the Year
  • Jim Borré Lifetime Achievement Award
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