MPMC Brings Valuable Content to Members at PRI Trade Show

SEMA Member News—March 2017

By Katie Carson

MPMC Brings Valuable Content to Members at PRI Trade Show

  MPMC PRI Trade Show
This past December, MPMC held four educational seminars at the Performance Racing Industry Trade Show, bringing value to the council’s members.

The Motorsports Parts Manufacturers Council (MPMC) is working hard to bring value to its membership through events and education. This past December, the council held four educational seminars along with a general membership meeting and a networking reception at the Performance Racing Industry (PRI) Trade Show in Indianapolis.

The general membership meeting allowed members and prospective members to gather and learn about council updates and initiatives from MPMC Chair Rich Barsamian. The meeting also featured a presentation entitled “Marketing in 2017 and Beyond—Are You Ready?” The discussion on marketing trends was led by Zan Martin and Jeff Lee from Martin & Company Advertising; Brian Lohnes from; and MPMC select committee member Matt Graves from American Powertrain. In an open forum, topics such as advertising avenues and strategies were covered.

The presentation aimed to give the attendees insights into how to get the most exposure and return on investment for the dollars spent on marketing. It also covered social-media best practices such as:

  • Avoid “salesy” content.
  • Focus on interactions and transactions will come.
  • Education creates authority.
  • Showcase your brand’s personality.
  • Social media is a customer-service tool.
  • Drive traffic to your website.

In addition, the presentation delineated email marketing best practices, including:

  • Be personal.
  • Launch products.
  • Highlight customers.
  • Drive traffic back to your website.

Sanctioning Body Discussion

The MPMC brought sanctioning bodies and manufacturers together for an open discussion on industry topics. The sanctioning body panel was made up of Grayling Call and Mark Gundrum from ARCA; Bob Duvall from NASCAR; Steve Wolcott and Rollie Miller from ProMedia (NMCA/NMRA); and Jim Liaw and Kevin Wells from Formula Drift. The manufacturing panelists included Steve Whipple from Edelbrock; Jason Bruce from Holley; Sean Crawford from JE Pistons; Rich Barsamian from Advanced Clutch Technologies; Chris Douglas from Comp Cams; and Jeff Jenkins from Fidanza.

Fox Sports television announcer Alan Reinhardt of the NHRA moderated the conversation, and the groups discussed their sides of the industry and working to create a better product for racers and attendees.

Preparing a Sponsorship Proposal

Alex Striler, director of sales and marketing for Team Lucas and author of Motorsports Marketing and Sponsorships and X Play Nation of Action Sports led attendees through a seminar on best practices in preparing a sponsorship proposal for their venues. In his presentation, Striler emphasized the importance of tailoring the proposal to specific prospects. Understanding who they are as well as what is important to them and their customers will help guide the proposal. Asking key questions, such as when the company’s fiscal year ends and whether the business is a franchise or is company owned, will be useful in understanding the right time to make an approach and to whom you should present the proposal.

What Are the Motorsports Hauler Rules of the Road?

This panel discussion was part three of a series of seminars that have taken place at PRI in previous years. The continuing discussion included John DiBartolomeo of DRC; Kyle Fickler of Aeromotive; Matt Graves of American Powertrain; Lonnie Troyer of Show Hauler; and Stuart Gosswein of the SEMA government affairs office.

In another standing-room-only, interactive discussion, attendees were able to ask the appropriate people questions about which federal laws and regulations pertain to them, how they are affected, and what measures they can take to ensure that their companies are staying within the confines of the law. These discussions have developed into a very popular and enlightening series.

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