SEMA Data Co-op Upgrades Product Standards


January 20, 2017
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SEMA Data Co-op Upgrades Product Standards

--Data Compatible with Industry-wide PIES 6.7--

Diamond Bar, CA (January 20, 2017) – The SEMA Data Co-op (SDC) has been updated with Product Information Exchange Standard (PIES) version 6.7, making it possible for SDC members to have data that is compatible with the newest format in the industry.

“We’re excited that we’ve completed such a detailed integration of the new standards features into the SEMA Data Co-op’s Product Information Management System (PIMS),” said SDC Vice President of Operations Craig Schmutzler. “PIES 6.7 is the leading standard for the automotive aftermarket, used by manufacturers, retailers, wholesalers, and electronic catalog providers throughout the industry.”

PIES is the best practice for the management and exchange of product attribute information and includes brand ID, description, price, dimensions, weights, NAFTA, UPC and HAZMAT. The Auto Care Association recently introduced PIES 6.7 to include more item-level marketing features and benefits, and more robust Interchange and Kits segments, which enable users to send a complete Bill of Materials, such as contents, descriptions, and quantities, and tie the information to the selling part number for the kit or set.

“The recent updates are the most advanced and sophisticated that we’ve seen to date,” said SDC Director of eBusiness Stephanie Jones. “There are dozens of benefits to PIES 6.7. For example, the additional Digital Assets fields will be especially useful for 360-degree images, and other collateral digital materials such as installation instructions and training videos.”

For more information about PIES 6.7, contact the SDC Data Lab at 888-958-6698, ext. 40. To learn more about how to join the SDC, visit or contact Allen Horwitz at or call 888-958-6698, ext. 9. 

About SEMA

SEMA, the Specialty Equipment Market Association founded in 1963, represents the $39.2 billion specialty automotive industry of 6,633 member-companies. It is the authoritative source for research, data, trends and market information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909-610-2030, or visit

About SEMA Data Co-op

The SEMA Data Co-op is an industry-owned and operated project designed to bring full product data management capabilities to participating suppliers at the lowest possible cost. Features include a secure, industry standards-based centralized data repository, extensive on-boarding tools, expert live training and technical assistance, and unlimited standard or fully customized data exports. To learn more about the program, visit or call 888-958-6698 ext. 4.

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