SEMA Conference Showcases New Technology For Product Manufacturers



 (Jan. 30, 2013)

Contact: Della
Domingo, 909/978-6723



- Ford Ranger
T6 and Toyota HiLux Measuring Sessions Included -

DIAMOND BAR, CA (Jan. 30, 2013) - Dozens of SEMA
manufacturing members will gather in Diamond Bar, CA, on February 7, 2013, to
learn first-hand how new software, surface scanning tools and related
technology are being used to improve the product development process. During the
SEMA Product Development Conference: Race to Innovate event, participants will
meet with suppliers who will explain how technologies and tools are rapidly
changing the way products are conceived and delivered to market. Participants
will also have an opportunity to measure the 2013 Ford Ranger T6 and the 2013
Toyota HiLux during the event.

"Technology has advanced
tremendously in the last couple of years," said Jamie Eriksen, SEMA Education
Director. "It's easier and more affordable than ever for manufacturers to take
advantage of the tools that are available. The SEMA Product Development Conference
will give an overview of the latest tools that can help manufacturers get
products to market faster and more cost efficiently."

Experts will discuss topics
such as product planning (current data, research and trends) and product
development (3D desktop software, surface scanning tools, 3D printers, etc.).
Manufacturing participants will then be able to inspect and measure the 2013
Ford Ranger T6 (a one-ton pickup sold through the world but not in the U.S. or
Canada) and the Toyota HiLux, a vehicle imported to the United States through a
joint program of the SEMA International Department and the U.S. Department of
Commerce. These vehicles are popular worldwide but aren't sold in the United

To learn more about the
SEMA Product Development Conference, contact Juliet Marshall, or 909/978-6655, or visit

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963,
represents the $29.99 billion specialty automotive industry of 6,537
member-companies. It is the authoritative source for research, data, trends and
market growth information for the specialty auto parts industry. The industry
provides appearance, performance, comfort, convenience and technology products
for passenger and recreational vehicles. For more information, contact SEMA at
1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit


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