SEMA Mustang Build Powered by Women to be Unveiled at 2012 SEMA Show in the Ford Booth

For Immediate

Media Contacts:
Della Domingo, SEMA
: 909/978-6723,
Elizabeth Weigandt, Ford: 313/845-4147,

SEMA Mustang Build Powered by Women to be
Unveiled at 2012 SEMA Show in the Ford booth

-- Historic Project Vehicle to be Auctioned on eBay beginning
October 30, 2012 --


Diamond Bar, CA (October 8, 2012) -  The SEMA Mustang
Build Powered By Women, better known as "High Gear," will debut in the Ford
Motor Company booth on Tuesday, October 30 at 10:00 a.m., the opening day of
the 2012 SEMA Show in Las Vegas, Nevada. The 2013 Mustang GT made national
headlines during the summer when more than 40 women volunteered their time and
expertise to customize the vehicle in less than two months. Immediately after
the unveiling, the vehicle will be auctioned to raise funds for the SEMA
Memorial Scholarship Fund. Details about the auction are available at

"The SEMA Mustang Build is truly inspiring," said Marla Moore, SEMA
Businesswomen's Network (SBN) Chair. "The SBN is honored to host this historic
project. We're now excited to unveil and share the final creation with the
industry at the upcoming SEMA Show."

The SBN launched the project to showcase the talented women of the automotive
industry. With SEMA and Ford Motor Co. teaming up for the build, an additional
40-plus SEMA member companies donated products and services, which includes
custom paint, customized wheels, a custom leather interior, high performance
suspension, and a new supercharger autographed by industry legend Vic

"This project could not have happened without the amazing support of SEMA, Ford
Motor Company, Source Interlink Media along with the many manufacturers who
provided product for the Mustang and our awesome women build team members" said
Rose Kawasaki, SBN Vehicle Build Task Force Chair.

"This project has confirmed the fact that there are a group of passionate
female enthusiasts in our industry and this was an ideal undertaking to
showcase their talent," said Doug Evans, Executive VP for Source Interlink
Media (SIM). SIM, which publishes dozens of leading automotive magazines
including Hot Rod Magazine, was an active partner in the SEMA Mustang
Build, which hosted much of the build at its headquarters in El Segundo,

More information can be found on
or contact the vehicle build Project Manager, Sr. Manager of Councils Bryan
Harrison at or

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six continents. With
about 164,000 employees and about 70 plants worldwide, the company's automotive
brands include Ford and Lincoln. The company provides financial services
through Ford Motor Credit Company. For more information regarding Ford's
products, please visit

About the Specialty Equipment Market Association (SEMA)
SEMA, the Specialty Equipment Market Association founded in 1963,
represents the $29.99 billion specialty automotive industry of 6,537
member-companies. It is the authoritative source for research, data, trends and
market growth information for the specialty auto parts industry. The industry
provides appearance, performance, comfort, convenience and technology products
for passenger and recreational vehicles. For more information, contact SEMA at
1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit

About Source Interlink Media
Source Interlink Media, LLC is the premier source of special interest media
in the United States. With more than 75 publications, 100 Web sites, 800
branded products, 50+ events, and TV and radio programs, SIM is the largest
provider of content to enthusiast communities interested in automotive, action
sports, home theatre and other niche activities. The division's strategy is to
wholly focus on targeted audiences by leveraging and expanding upon its core
market-leading brands through a multiplatform media approach.

About the SEMA
Scholarship Fund
The SEMA Memorial
Scholarship Fund is dedicated to fostering the next generation of automotive
aftermarket leaders and innovators. Scholarship awards range from $2,000 -
$3,000, with $5,000 going to the top student. Assistance is available for
career paths in the automotive industry in accounting, administration,
advertising, design/graphics, engineering, information technology,
manufacturing, photo/journalism, race car driver/crew, sales/marketing,
technicians and transportation.  For more information, visit


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