Industry Experts Make Early Predictions on 2012 SEMA Award Winners


Contact: Della



-- Sneak Peek: Scion FR-S Leads as Frontrunner for a SEMA Award --

Diamond Bar, CA
(Sept. 25, 2012)

- Automotive experts are speculating on what the top vehicle models will be at
the upcoming SEMA Show taking place Tuesday-Friday, October 30-November 2,
2012, in Las Vegas, Nevada.

With predictions for the
SEMA Award ranging from traditional muscle cars to brand-new models,
anticipation is high as to which vehicles actually take the top honors.

"The SEMA Award highlights
the makes and models that are trending strongly within the specialty market,"
said Chris Kersting, SEMA president and CEO. "With each booth vehicle
representing a ‘vote,' the winners clearly tell us which cars and trucks are
the hottest this year."

Last year's SEMA Award
winners were the Chevrolet Camaro in the car category, the Fiat 500 in the
sport compact category, the Ford F-Series in the truck category and the Jeep
Wrangler in the 4x4-SUV category. Experts agree that traditional favorites such
as the Camaro, Jeep and Ford F-Series will continue to have a strong presence
with vehicle customizers. However, many are keeping a close eye on the all new
Scion FR-S as the frontrunner to win the Hottest Sport Compact award.

Here's what some industry
experts are saying:

"In our booth, we will have
a 2013 Scion FR-S, because we know that it will be a huge part of the SEMA
Show." - John Hotchkis, president at Hotchkis Performance

"Judging from what's going
on this year, I expect the Scion FR-S platform will be very popular at this
year's SEMA show. We're building one and I hear a lot of companies are in the
process of building them, creating tremendous horsepower and adding a lot of
different great applications." - Eddie Lee, general manager at Mackin

"I believe this year's show
will have a large contingent of pro touring cars, which have gathered huge
interest in the past couple of years. However, there is a new crop of ultra
high-tech vehicles coming out. There will be a small group of these new wave
vehicles throughout the show that are truly breakout vehicles that will be must
sees." - Nate Shelton, chief marketing officer at B&M Automotive Group

"There is no doubt that the
Scion FR-S is going to be the dominant and prominent cars at SEMA this year,
and I'll go out on a limb and say the same will happen again at the 2013 SEMA
Show." - Neil Tjin, president at Tjin Edition

"4-door Jeep JK's
will be strong, since the Jeep segment is growing." - Greg Adler, CEO of
Transamerican Auto Parts

"The Scion FR-S platform
has been getting much attention from the automotive aftermarket lately and a
vehicle I believe will be seen quite a bit at the 2012 SEMA Show. I also
believe that the current generation of Mustangs and Camaros are still a focus
for many companies. I feel that their popularity will continue to be strong at
this year's show. Of course, hot rods from across the spectrum will continue to
be prominent as they are each and every year." - RJ de Vera, associate director
of public relations and event marketing at Meguiar's Inc.

The winners of the SEMA
Award will be announced Tuesday, October 30, 2012, at the SEMA Show in Las
Vegas, Nevada. For more information about the SEMA Award, visit

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market
Association (SEMA), a nonprofit trade association founded in 1963. Since the
first SEMA Show debuted in 1967, the annual event has served as the leading
venue bringing together manufacturers and buyers within the automotive
specialty equipment industry. Products featured at the SEMA Show include those
that enhance the styling, functionality, comfort, convenience and safety of
cars and trucks. Additional details are available at


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