Jim Graven Joins SEMA Data Co-Op


(September 5, 2012)

Contact: Della



(September 5, 2012)
- Jim Graven has been named as Director of Membership for the SEMA Data
Co-op. Graven, who has more than 15 years of experience in the specialty parts
aftermarket, will play a key role in growing the industry-owned and operated
data management solution - particularly as it transitions into a full system launch
in January.

"Since beginning the SEMA
Data Co-op Beta Phase in April, the program has grown and expanded beyond our
expectations. Suppliers and receivers throughout the industry have discovered
how to properly manage their product data in a way to help them be more
efficient and profitable in their businesses," said Jon Wyly, CEO of the Data
Co-op. "Graven will be instrumental as we move forward. His extensive knowledge
and experience will help us take the SEMA Data Co-op to the next level."

Graven's background
includes sales, marketing and project management experience at Reliable
Automotive and Arrow Speed Warehouse. There, he managed various customer facing
teams, events, media production and end-to-end project organization. As the
Director of Membership for the SEMA Data Co-op, Graven is responsible for
working with potential and current participants.

"Graven's energetic and
attentive style, coupled with broad background in the industry, made him the
ideal candidate for this position," said Wyly. "We're happy to have him on the
team and believe our members will find him to be a great asset as well."

The SEMA Data Co-op is an
industry owned effort, with a mission of providing comprehensive education and
enabling data management capabilities to the SEMA marketplace. To learn more
about the program, visit www.SemaDataCoop.org
or contact Jon Wyly at jonw@SemaDataCoop.org
or call 888-958-6698.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963,
represents the $29.99 billion specialty automotive industry of 6,537
member-companies. It is the authoritative source for research, data, trends and
market growth information for the specialty auto parts industry. The industry
provides appearance, performance, comfort, convenience and technology products
for passenger and recreational vehicles. For more information, contact SEMA at 1575
S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit
or www.enjoythedrive.com.


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