SEMA Exhibitors Leverage Powersports Market Opportunities


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SEMA Exhibitors Leverage Powersports Market

-- Low-Cost Kiosk Program Effectively Connects
Exhibitors With Powersports Buyers --

Diamond Bar, CA (Aug. 6, 2012) - SEMA Show exhibitors that
manufacture powersports products will be able to quickly, easily and affordably
connect with thousands of buyers who are specifically seeking products for
motorcycles, dirt bikes, UTVs, ATVs or side-by-sides. Through the Manufacturer
Kiosk Program, an exhibitor with a booth in another area of the SEMA Show is
eligible to host a kiosk that will be located in the Powersports & Utility
Vehicle section of the show.

"The kiosk program was
introduced in 2011 to assist many traditional SEMA Show exhibitors that have
branched out into the powersports market," said Peter MacGillivray, SEMA VP of
events and communications. "The kiosk program allows these exhibitors to
showcase their powersports lines in the Powersports area of the Show
floor. Meanwhile, they are able to maintain their primary booth location
and focus on other products. It's like being in two places at once."

Of the 60,000 buyers that
attend the SEMA Show each year, one-in-four indicates that they are interested
in powersports products. As a result, a dedicated Powersports & Utility
Vehicle section was introduced in 2010.

"Because the SEMA Show
represents all segments of the automotive parts and accessories industry, it's
the ideal venue for businesses to discover new trends and identify new
markets," said MacGillivray. "The powersports market is closely tied to many of
the SEMA Show's core segments. As a result, many exhibitors and buyers have
expanded and found great success in the area."

For only $499,
manufacturers can host a kiosk that will be located in the Powersports &
Utility Vehicle section in upper South Hall, while maintaining their primary
booth in the Show. The kiosk will display the company branding and marketing
materials. Exhibitors may also showcase their product the way it is intended to
be used by displaying a motorcycle, dirt bike, UTV, ATV or side-by-side in
front of their kiosk.

The 2012 SEMA Show is set
for Tuesday-Friday, October 30-November 2, 2012, in Las Vegas, Nevada. As the
largest automotive trade gathering in the world, the annual event features
nearly 2,000 manufacturers, 100,000 industry professionals, dozens of
educational seminars and several networking opportunities. To learn more about
the event, visit

About SEMA and the

The SEMA Show
is a trade show produced by the Specialty Equipment Market Association (SEMA),
a nonprofit trade association founded in 1963. Since the first SEMA Show
debuted in 1967, the annual event has served as the leading venue bringing
together manufacturers and buyers within the automotive specialty equipment
industry. Products featured at the SEMA Show include those that enhance the
styling, functionality, comfort, convenience and safety of cars and trucks.
Additional details are available at


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