OMIX/Rugged Ridge Announces Off-Road Business Center at 2012 SEMA Show


Contact: Della


OMIX/Rugged Ridge Announces Off-Road Business
Center at 2012 SEMA Show

Diamond Bar, CA
(July 26, 2012)

- Dealers, jobbers, installers and other specialty-equipment industry
enthusiasts attending the 2012 SEMA Show will be able to learn all about the
dynamic Jeep and off-road lifestyle market through the new Off-Road Success
Center, presented by OMIX-Rugged Ridge. Located in within the Trucks/SUV
section in booth 30147 at the 2012 SEMA Show, the center provides those
interested in learning about the off-road market with a place to exchange
ideas, learn new concepts for success and network with other like-minded

The center will offer twice
daily educational seminars hosted by third-party industry experts discussing
their first-hand experiences and formulas for success. Additionally, the
Off-Road Success Center will include one-on-one consultations, demonstrations
and free print materials (seminar dates and times to follow) on these
business-impacting topics. A range of vehicles illustrating the rich history of
the industry will also be on display, including vintage models provided by Jeep
Jamboree USA and OMIX.

"We're incredibly excited
to sponsor this new area and help facilitate the knowledge of the benefits of
growing a business that targets Jeep and off-road enthusiasts," said OMIX
President Al Azadi. "When I started my Jeep parts and accessories business 20
years ago, this knowledge was only available through the process of trial and
error. Now we can finally share experts' knowledge, and help other business
owners and entrepreneurs be even more successful."

Each seminar will be
facilitated by OMIX personnel and led by industry specialists, who will share
best practices, tips and tricks for maximizing sales and operational and
marketing strategies within the off-road industry. Examples and case studies
will also be presented. Planned seminars will include:

  • Recession-Proof Your
    Truck Business - Lifestyle Sells!
  • CA$H, the Fuel of Your Business - How to Effectively Create Cash From
    Your Operations.
  • Data is the Engine - How to Obtain, Understand and Simplify the Loading
    of Effective Product Data.
  • Dealerships Dealt A Winning Hand - How Jeep and Truck Dealerships Win
    Profit in the Aftermarket.
  • Bricks vs. Clicks - How Do Brick-and-Mortar Stores Profitably Compete
    With Online Retailers?
  • Dare to Dream - Use Your Passion to Increase Sales in the Jeep and
    Off-Road Market.
  • Social Media: Find, Connect and Engage Customers - Build Relevant
    Content and Consumer Advocates to Achieve Greater Success.

    "Off-road products and
    services are a significant and growing source of income for a lot of
    businesses," said SEMA President and CEO Christopher J. Kersting. "We applaud
    OMIX-ADA for adding this innovative training program as part of their presence
    on the floor of the SEMA Show."

    Further information on the
    seminars, including confirmed experts, dates and times of each seminar, will be
    published in the coming weeks. For additional information on the 2012 SEMA Show
    please visit

    About SEMA and the SEMA Show
    The SEMA Show is a trade show produced by the Specialty Equipment Market
    Association (SEMA), a nonprofit trade association founded in 1963. Since the
    first SEMA Show debuted in 1967, the annual event has served as the leading
    venue bringing together manufacturers and buyers within the automotive
    specialty equipment industry. Products featured at the SEMA Show include those
    that enhance the styling, functionality, comfort, convenience and safety of
    cars and trucks. Additional details are available at


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