Ford Motor Co. and SEMA Join Forces on Mustang Build Powered by Women

For Immediate

Media Contacts:
Della Domingo, SEMA:
Elizabeth Weigandt, Ford: 313/248-1248,


Ford Motor Co. and SEMA Join Forces on Mustang
Build Powered by Women

-- Consumers to Vote on Design Concepts May 23-June 3, 2012 --

Diamond Bar, CA
(May 21, 2012) -

Ford Motor Co. and the Specialty Equipment Market Association (SEMA) teamed up
to present the SEMA Mustang Build Powered by Women. Under the direction of the
SEMA Businesswomen's Network (SBN) and built entirely by SBN members, the
project is designed to shine the light on women working in the automotive
aftermarket and encourage more women to pursue careers in the industry.

As title sponsor of the
project, Ford Motor Co. donated a 2013 Ford Mustang GT and the company's
leading female designers are working collaboratively with Theresa Contreras of
the SEMA Businesswomen's Network to develop three design renderings for the

The three concepts will be
posted online by Source Interlink Media (SIM), another partner in the project.
Through SIM's HOT ROD, Automobile, Muscle Mustangs & Fast Fords and Mustang
Monthly websites, fans will vote on which of the three concepts is ultimately
selected. Voting takes place May 23 - June 3, 2012, with the winning design
announced on June 5.

The actual build will take
place in July and August at the SIM Headquarters in El Segundo, CA, with
several of SIM's female employees participating on the build. Modification will
be made to all aspects of the car, including the engine, undercarriage, drive
train, interior, sound system, exterior and paint. The finished vehicle will be
auctioned off to raise money for the SEMA Memorial Scholarship Fund, an
organization dedicated to fostering the next generation of automotive
aftermarket leaders and innovators.

The idea for the project began
in 2010, after SBN Select Committee member JoAnn Bortles participated in a women motorcycle build.

"When JoAnn approached me
with the idea of a project vehicle built by women, I immediately thought it was
a great way to underscore how passionate and involved women are in the
automotive industry," said Marla Moore, SBN Chairperson. "Others (Ford, Source
Interlink Media and the SEMA Scholarship Committee) immediately agreed and
quickly joined forces to launch the first-ever SEMA project vehicle build
powered by women."

"Ford Motor Co. is
enthusiastic about sponsoring the SEMA Mustang Build," said Sherry Kollien, SBN
Project Vehicle Coordinator for Ford. "The Mustang is the ideal vehicle for the
project given its broad demographic appeal and its ability to be customized to
fit the unique needs of all consumers, enthusiasts and women across multiple
life stages. We have long known that women have more than 50 percent
decision-making power in vehicle purchase decisions, but increasingly they are
customizing to match their own unique personalities."

The SBN Vehicle Build Task
Force is comprised of Task Force Chair Rose Kawasaki (Exports International),
Project Vehicle Coordinator Sherry Kollien (Ford Motor Company), Assembly
Coordinator Kellie Colf (eTool Developers), PR/Media Coordinator Camee
Edelbrock (Schiefer Media Inc.) and Product Coordinator Susan Carpenter (JR
Products). Advisors include Mike Spagnola (Street Scene), Joel Ayres (Bedslide)
and Marla Moore (Hypertech).

"I am proud to be involved
with the SBN and this Mustang GT project in an advisory role," said Mike
Spagnola, President of Street Scene and member of the SEMA Board of Directors.
"I am convinced, as are many of SEMA's executive staff that this project car
will not only bring great exposure to SEMA, the SBN & Ford Motor Co., but
ignite a whole new wave of women ready to make a statement with the vehicles
they drive. I applaud the wisdom of all involved to broaden the appeal of
vehicle customization among women, and for raising revenue for the SEMA
Memorial Scholarship Fund to help foster our next generation of industry

To learn more about SEMA
Mustang Build Powered by Women, visit
or contact SEMA Project Manager Bryan C. Harrison at

About Ford Motor

Ford Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six continents. With
about 164,000 employees and about 70 plants worldwide, the company's automotive
brands include Ford and Lincoln. The company provides financial services
through Ford Motor Credit Company. For more information regarding Ford's
products, please visit

About the Specialty
Equipment Market Association (SEMA)

SEMA, the Specialty Equipment Market Association founded in 1963, represents
the $29.99 billion specialty automotive industry of 6,383 member-companies. It
is the authoritative source for research, data, trends and market growth
information for the specialty auto parts industry. The industry provides
appearance, performance, comfort, convenience and technology products for
passenger and recreational vehicles. For more information, contact SEMA at 1575
S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit or

About Source Interlink Media
Interlink Media
, LLC is the premier source of special interest media
in the United States. With more than 75 publications, 100 Web
, 800 branded products, 50+ events, and TV and radio programs, SIM
is the largest provider of content to enthusiast communities interested in
automotive, action sports, home theatre and other niche activities. The
division's strategy is to wholly focus on targeted audiences by leveraging and
expanding upon its core market-leading brands through a multiplatform media

About the SEMA
Scholarship Fund

The SEMA Memorial Scholarship Fund is dedicated to fostering the next
generation of automotive aftermarket leaders and innovators. Scholarship awards
range from $1,000 - $2,000, with $4,000 going to the top student. Assistance is
available for career paths in the automotive industry in accounting,
administration, advertising, design/graphics, engineering, information
technology, manufacturing, photo/journalism, race car driver/crew, sales/marketing,
technicians and transportation.

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