Fiat 500 Named Hottest Sport Compact at the 2011 SEMA Show


Contact: Della Domingo

500 Named Hottest Sport Compact at the 2011 SEMA Show

1, 2011) -
The Fiat 500 was named the Hottest Sport
Compact at the 2011 SEMA Show making it the first vehicle to take home honors
in the newest SEMA Award category and beating out a dozen competitors. The SEMA Award recognizes outstanding vehicles that specialty-equipment
manufacturers believe are the best platforms for accessorizing and that
showcase this year's coolest products.

just its first year, our new Fiat 500 is prominent throughout this year's SEMA
Show as it is the perfect canvas for customization," said Pietro Gorlier, Chief
Operating Officer Parts & Service (Mopar®), Chrysler Group. "We are
honored by the SEMA Award recognition and excited by the creativity and
enthusiasm of our fans and the specialty-equipment manufacturers who continue
to make the Fiat 500 even more distinctive in the marketplace."

After arriving in U.S. showrooms earlier this year, the Fiat 500
quickly became a favorite of auto enthusiasts, specialty manufacturers and
customizers nationwide.

"Each year there are a few
vehicle models that emerge and make a strong statement
about the future direction of the specialty equipment industry," said Chris Kersting, SEMA's
president and CEO. "The exhibitors' hands down favorite sport compact is the
Fiat 500. Given its accessory-friendly style, it comes as no surprise that the Fiat
500 has emerged as the one exhibitors identified as the hottest sport compact."

About the 2012 Fiat 500
beautiful Italian styling, timeless functionality, fuel efficiency and
innovative technology - the same attributes that made the original version an
icon - the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

2012 Fiat 500 offers a multitude of safety features, fuel efficiency,
world-class quality and advanced technology. With its city-friendly
four-passenger size, engaging driving dynamics, all-new fuel-efficient
1.4-liter MultiAir® engine with eco:DriveTM Application, state-of-the-art
TomTom® Navigation with BLUE&METM Handsfree Communication technology and
seven standard air bags, the new Fiat 500 offers a unique driving and ownership
experience. This package is further enhanced with new quality and refinement
adaptations for the U.S. market, including an all-new six-speed automatic

2012 Fiat 500 includes FIAT FORWARD CARETM - a standard four-year/50,000-mile
bumper-to-bumper warranty, four years of unlimited roadside assistance and a
three-year/36,000-mile maintenance program that includes wear-and-tear items.

reintroduction of the FIAT brand in North America is led by the modern
generation of the Fiat 500, now joined by the Fiat 500 Cabrio.

Presented in four categories - Hottest Car,
Hottest Sport Compact, Hottest Truck and Hottest 4X4-SUV - the SEMA Award marks
the first time ever that the "exhibitor's choice" was tallied, recognizing the
year's top trend-setting vehicles. For
more information on the Hottest Sport Compact, the Fiat 500 visit:

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market
Association (SEMA), a nonprofit trade association founded in 1963. Since the
first SEMA Show debuted in 1967, the annual event has served as the leading
venue bringing together manufacturers and buyers within the automotive
specialty equipment industry. Products featured at the SEMA Show include those
that enhance the styling, functionality, comfort, convenience and safety of
cars and trucks. Additional details are available at or, 909/396-0289.

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