Chevrolet Camaro Named Hottest Car at the 2011 SEMA Show


Contact:  Della Domingo

Chevrolet Camaro Named Hottest Car at the
2011 SEMA Show

VEGAS (Nov. 1, 2011) -
Chevrolet Camaro was named the Hottest Car at the 2011 SEMA Show making it the
second consecutive year to receive such an honor. The SEMA Award recognizes outstanding vehicles that specialty-equipment manufacturers
believe are the best platforms for accessorizing and that showcase this year's
coolest products.

"We are honored
that our Camaro received the SEMA Award for the Hottest Car this year," said John Fitzpatrick, marketing manager, Chevy Performance Cars. "It's
especially meaningful to receive an award that represents the views of those
leaders and visionaries in the specialty equipment industry that help drive
consumer trends in the marketplace."

Winner of the SEMA Award for Hottest Car an
unprecedented two years in a row, there is little doubt that the Chevrolet
Camaro remains one of the most accessorized vehicles on the planet. The list of
available performance parts and accessories for the Camaro grows daily as its
popularity increases.

"Vehicles that show up at
SEMA are a clear indication of what our industry sees as the movers and shakers
that are going to be leading the trends, which will be the trendsetting models
in the upcoming year," said Chris Kersting, SEMA's president and CEO. "For the second consecutive
year, the exhibitors' hands down favorite car was the Camaro. Given its
successful history at the SEMA Show, it comes as no surprise that the Camaro
emerged once again as the car that exhibitors identified as the most accessory

Presented in four categories - Hottest Car,
Hottest Sport Compact, Hottest Truck and Hottest 4X4/SUV - the SEMA Award represents
the "exhibitor's choice" and recognizes the year's top trend-setting
vehicles.  Information on this year's
Hottest Car, the Chevrolet Camaro can be accessed here:

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market
Association (SEMA), a nonprofit trade association founded in 1963. Since the
first SEMA Show debuted in 1967, the annual event has served as the leading
venue bringing together manufacturers and buyers within the automotive
specialty equipment industry. Products featured at the SEMA Show include those
that enhance the styling, functionality, comfort, convenience and safety of
cars and trucks. Additional details are available at or, 909/396-0289.

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