New SEMA Show Website Launched


Contact: Della


-- Overhaul marks site's first redesign in nearly 10 years --

DIAMOND BAR, Calif. (July 6, 2011) - SEMA Show organizers
recently launched a redesigned website at
, the site's first major overhaul in almost 10 years. The site's enhanced
online tools, user-friendly navigation and virtual maps make it easy for those
participating in the 2011 SEMA Show to register and plan for the event.

In the months leading up to
the SEMA Show, the website will be updated to include interactive calendars and
schedules, a collection of exhibitor press releases, celebrity appearances and

"The new, modern SEMA Show
website gives today's Showgoers the tools they need to plan for the event,"
said Peter MacGillivray, SEMA VP of events and communications. "We're confident
that both exhibitors and buyers will find that the website provides them with
the resources they need to prepare for the Show. Ultimately, participants will
be better prepared for the Show and have a higher return on their investment."

The 2011 SEMA Show is set
for Tuesday-Friday, November 1-4, 2011, in Las Vegas, Nevada. As the largest
automotive trade gathering in the world, the annual event features nearly 2,000
manufacturers, 100,000 industry professionals, dozens of educational seminars
and several networking opportunities. To learn more about the event, visit

About SEMA and the

The SEMA Show is a
trade show produced by the Specialty Equipment Market Association (SEMA), a
nonprofit trade association founded in 1963. Since the first SEMA Show debuted
in 1967, the annual event has served as the leading venue bringing together
manufacturers and buyers within the automotive specialty equipment industry.
Products featured at the SEMA Show make it possible for vehicle owners to
customize their cars, trucks and SUVs. Additional details are available at 
, 909/396-0289.


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