SEMA Challenges Auto Enthusiasts to Predict This Year's Hottest Vehicles at the 2010 SEMA Show

(October 7, 2010)

Contact: Della Domingo



-- SEMA Gives Enthusiasts a
Chance to Test Their Auto Savvy Against SEMA Show Exhibitors - the Industry's
Best Trendsetters --

DIAMOND BAR, Calif. (Oct. 7, 2010) -- In just a few weeks,
the SEMA Show will roll into Las Vegas and exhibitors will introduce their latest
innovations including thousands of new products and customized vehicles.
But this year, the trade-only event is offering auto enthusiasts an opportunity
to test their auto savvy against SEMA Show exhibitors. Consumers are challenged
to make their best predictions on which vehicle models will emerge as the
industry's hottest vehicles by winning the inaugural SEMA Award.

The SEMA Challenge is an online contest for consumer and industry
enthusiasts to vote on the vehicle models that they think the industry's
innovators will present with this year's top honor. The SEMA Award will
recognize three outstanding vehicle models in three categories - "Hottest Car,"
"Hottest Truck," and "Hottest 4x4-SUV." Entrants can check out the
list of contenders for the first-ever 2010 SEMA Award on SEMA's Facebook page
located at
and on SEMA's website at:
then vote for the vehicles they think will win.

For every correct vote entrants cast for the actual SEMA Award winners, the
entrant will be given one entry to win a drawing for a five-day VIP trip to Las
Vegas to attend the 2011 SEMA Show. Entrants can enter once a week throughout
the month-long contest.

While each contender comes with its own unique list of accolades, it will
ultimately be the booth vehicle that is most prevalent at the 2010 SEMA Show
that receives the inaugural SEMA Award - ultimately making this the
"Exhibitor's Choice" Award. To determine the winners of the SEMA Award,
every single booth vehicle at the 2010 SEMA Show will be tallied, and the most
prominent models will be recognized as the year's top trend-setting vehicles in
each category. This means that SEMA Show exhibitors, also known as the
"industry's visionaries," are ultimately the ones determining who the hottest car,
truck and SUV will be for 2010. The winning vehicles will be announced on the
opening day of the SEMA Show on Nov. 2, 2010.

Contest Details:

The sweepstakes begins at 8:00 a.m. Pacific Time ("PT") on October 1, 2010
and ends at 11:59 p.m. PT on November 1, 2010 ("Sweepstakes Period"). Consumers
can vote each week during the following periods:

Week 1: October 1-10

Week 2: October 11-17

Week 3: October 18-24

Week 4: October 25-November 1

During the Sweepstakes Period, visit
and click on the SEMA Challenge tab or visit
and follow the directions to complete and submit the entry form. All entries
must be received by 11:59 p.m. PT on November 1, 2010 to be eligible. Limit
one (1) entry per week, per award category, per person/email address for the
entire Sweepstakes period. Multiple entries per award category received
from any person/email address in excess of the stated limitation will be
void. Potential winners will be selected in a random drawing held on or
about November 8, 2010 from all eligible entries received.

Sweepstakes Grand Prize: A trip for winner and a guest to Las Vegas for 2011
SEMA Show, from November 1-4, 2011. Winner and guest will travel and check
into hotel on Monday, October 31, 2011 with the trip concluding and travel home
on Friday, November 4, 2011. Trip consists of two roundtrip, coach class air
transportation from a major U.S. gateway airport nearest winner's residence to
Las Vegas, four (4) nights standard hotel accommodations (one room, double
occupancy) at the Las Vegas Hilton, and two (2) VIP credentials to the 2011
SEMA Show. Approximate Retail Value ("ARV") of Grand Prize: $2,500.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market
Association (SEMA), a nonprofit trade association founded in 1963. Since the
first SEMA Show debuted in 1967, the annual event has served as the leading
venue bringing together manufacturers and buyers within the automotive
specialty equipment industry. Products featured at the SEMA Show include those
that enhance the styling, functionality, comfort, convenience and safety of
cars and trucks. Additional details are available at

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