SEMA Middle East Business Development Conference - Exhibitor Information

2020 SEMA Middle East Program

The 2020 SEMA Middle East in Abu Dhabi, UAE is scheduled for March 31-April 5, 2020.

An optional SEMA Saudi extension trip is scheduled April 5-7.


Participants can learn the potential for their products in the customizing-crazy UAE and surrounding region, where consumers are eager to get the latest U.S. products for classic car restoration, off-roading, racing, street performance and aesthetics. High disposable income coupled with a passion for personalization makes this a very attractive region.

The 2020 program includes hotel, meals, networking events, briefings, a tour of specialty equipment shops and exhibiting at the Custom Show Emirates in a turn-key booth.

More information is available at or contact Linda Spencer at

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