2019 SEMA Market Report

The SEMA Market Report provides an overview on the state of the U.S. specialty-equipment market. The 2019 report includes data collected from consumers and other sources to deliver broad insight into this $44.6 billion industry.

Modern Muscle Car Accessorizer Report

Muscle cars are some of the most iconic vehicles on the road, and a key platform for performance mods and accessories. The Modern Muscle Car Accessorizer Report provides an overview of late-model Camaro, Mustang and Challenger owners; who they are, what they buy, how they shop, and what drives them to customize.


The monthly SEMA Industry Indicators Report provides a high-level snapshot of the overall U.S. economy and specialty equipment market to help keep you up-to-date on key trends that can affect your business. These reports will also showcase insights from recent SEMA Market Research reports, or selected topics relevant to our industry.


What We Do:

SEMA’s Market Research team provides information and insight to help our members (and specialty auto aftermarket in general) make better business decisions. Our focus is on developing primary research reports on our industry and consumers, but we are always happy to answer your questions about the industry!


"Magnaflow uses SEMA Market Research reports to determine which market segments will provide them with the greatest sales opportunities for their existing products and new products in development." - Robert Wityczak, Magnaflow

SEMA Member VIO Program

Adding a new product? Looking to expand? Our members-only VIO Program can tell you how many vehicles (and thus potential customers) are out there for your products.

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