2015 YEN Launch Pad Top 5 Finalists

Dozens of industry innovators and entrepreneurs entered into the running for the chance to present their new product/service to a judge panel made up of industry leaders at the 3rd annual Launched Pad powered by SEMA’s Young Executive Network. The grand prize winner receives a prize package to help launch his/her business to the next level, including a booth at next year’s SEMA Show to formally introduce their product/service to the industry. Launch Pad will take place at the 2015 SEMA Show in Las Vegas November 4 11:00am- 12:30pm in the LVCC Room N258. Below are the top 5 finalist. Good luck and we’ll see you in Vegas!


  Aleksandr Basalilov, Co-founder & COO, Parts Detect

Aleksandr Basalilov is a Technology Consultant and Recruiter with a passion for entrepreneurship who co-founded Parts Detect. Using his experience in recruiting technical professionals, product development and technology he managed the development of back-end systems for the app. He focuses on the expansion of the Parts Detect App to keep it a problem solving and innovative platform for mechanics and parts vendors alike in the aftermarket industry.

The Parts Detect Mobile Application is a user friendly tool designed to help mechanics and do-it-yourselfers to find and order the right part at the right price in local, real-time inventories. The features include: VIN Scanning, supplier selection, part selection, order, delivery tracking as well as sorting by price, availability and warranty. After building this app from from the ground up, the Parts Detect App will be released to Apple App Google Play Stores in October 2015!
  Jeff Lee, VP Marketing/Co-Founder, HammerHead IRS

Jeff Lee has been a racer, race promoter, worked in his family’s speed shop, and the auto aftermarket industry nearly his entire career on the road to HammerHead IRS. Based in Muskegon, MI, HammerHead IRS was founded in 2010 and manufactures high performance differentials for modern American muscle cars like Camaro, Mustang and Challenger. Sports cars like Corvette and Viper, and custom Hot Rod or Racing applications.

The first generation HammerHead went on sale in 2013 and uses 12 bolt GM components inside a cast aluminum HammerHead housing. In response to customers, competitors and the OEM and aftermarket horsepower wars, HammerHead is using Launchpad to launch their latest generation model they’re calling ‘Megalodon’ which will be cast in nodular iron, featuring larger and heavier duty internal components capable of withstanding 1500 horsepower and 1500 lbs./ft. of continuous torque. HammerHead hopes Megalodon will become the new standard for high horsepower IRS applications.


  Roger Peterson, Founder & CEO, MG Research LLC

Roger is a passionate automotive enthusiast who believes in promoting comradery among the automotive community. He advocates for innovation in the automotive industry with the interest of the enthusiast in mind. After acquiring his MBA in Marketing and Finance from Keller Graduate School of Management in 2015, Roger set out to make a difference by founding the Madness Group Research team better known today as MGR.

The goal of the MGR team is to develop innovation in marketing channel research and analytics. Through its proprietary mobile app, The Enthusiast App, MGR intends to solve the growing information needs of motoring enthusiast worldwide. The Enthusiast App can be downloaded for free on Android and iOS smart phones.

Via The Enthusiast App MGR introduces:
• A mobile specialty-parts search engine. (E-COMMERCE)
• A user managed DIY library. (COLLABORATION)
• An intuitive meets and events locator. (NETWORKING)
• A social network. (SOCIAL MEDIA)

  Todd Purcell, Co-President, Superior Industrial Threads

Todd Purcell is a bona fide thread guy. As a self-certified master threadologist, Todd has spent the past decade in the quilting and sewing industries learning about fibers and techniques, while offering high-quality products and education to make sewing more enjoyable.

Todd was an integral part in the development of SewGlow™, a first-of-its-kind upholstery thread that glows in the dark! Made with a proprietary blend of polyester and glow agents, SewGlow™ will glow time and time again by simply recharging the thread with light (natural or artificial). The current trend in the automotive industry is to offer custom trims, interiors, badges, and experiences as a whole. SewGlow™ creates a unique touch by mimicking a standard white thread when exposed to light and transforming into an awesome Green or Blue glow-in-the-dark thread when the lights go off. Incredibly strong and resilient, SewGlow™ is quickly gaining popularity in the auto restyling and customization markets.
  Robert Vogt

Robert Vogt is an expert in automotive and computer sciences. As CTO of Voyomotive, he leads the development of VOYO, a low cost, plug and play connected car platform giving owners unprecedented control to improve vehicle safety, security, convenience and fuel efficiency.

VOYO is based on the world’s most advanced OBD-II unit. It can be paired with wireless relays to control the engine, including the first ever aftermarket start/stop system. It uses CAN bus data, reads generic and proprietary trouble codes from almost all controllers, and communicates with the Cloud through VOYO’s phone app.

Prior to Voyomotive, Robert was a founder of IOSiX. He is board member of ETI and holds BSEs in Computer Engineering and Computer Science, and MSE in Computer Engineering. While at UM, he researched biomimetics and vehicle safety at Toyota, and led the team that won the 2005 North American Solar Car Challenge.




Launch Pad will take place at the 2015 SEMA Show in Las Vegas, November 4 from 11:00am- 12:30pm in the LVCC, Room N258.

Click Here to Register!

For more information on Launch Pad, contact Bryan Harrison SEMA Director, Networks at 909-978-6691 bryanh@sema.org.

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