Participants can learn the potential for their products in two customizing-crazy markets.
SEMA has available a ’16 Australian-spec 3.2L diesel-powered right-hand-drive 4x4 double-cab Ford Ranger, and a ’16 2.7L gasoline-powered left-hand-drive Toyota HiLux double cab with an Australian-spec bed.
Find out answers to your questions regarding SEMA’s overseas Business Development Programs on a December 13 conference call.
A customizing car culture is blossoming in China, and a group of SEMA-member companies flew to Shanghai to check it out. They spent a week at the China Auto Salon promoting their brands and gaining insights into how Chinese enthusiasts obtain products and use their vehicles in the market of 1.4 billion people. The U.S. delegation saw many signs of the developing Chinese car culture and eagerness among Chinese enthusiasts to upgrade their rides to take them to the race track or off-roading.
The 14th Annual International Happy Hour brings together SEMA Show exhibitors, top international buyers and global enthusiast media.