Jayke Milton, YEN Member Insights, June 2016


Jayke Milton, YEN Member Insights, June 2016fuelculture Media, what is it? How does it work?
The fuelculture Media Agency was born of an intuitive and organic inclination towards both modern media and automotive passion. We, in practice, are a full service media agency dedicated to the automotive aftermarket and specializing in creating and distributing content for mass public consumption. Our progression through the industry has led us to creating and executing many entities and fuelculture serves somewhat, as the zip tie that binds it all together. Wrecked Magazine, Sponsor Spotter, Slide America, The Street Driven Tour and more have all been created to serve both our industry and our clients.

What's the best part about developing this type of business?
The freedom to create. We are free to keep our fingers to the pulse of the consumer which has allowed us to consistently produce creative marketing initiatives for our clients that truly integrate their brands into the communities they want to sell in to. We get to play the bridge of two worlds and for us, it is a rewarding challenge.

James Snoddy, YEN Member Insights, April 2016


James Snoddy, YEN Member Insights, April 2016I’m originally from Rochester, NY. I am an alumnus of the University of Maryland, College Park, with a degree in English literature and of the Johns Hopkins University, with a Masters in writing.

I’m the inventor of the Jammock (it’s a hammock for your Jeep or truck), own, and run the company. Jammock does over $200,000 in sales each year worldwide.

I’m a former U.S. Army infantry officer, following seven years of enlisted service as a Military Policeman. I served as a Stryker Platoon Leader for 16-months in Iraq and led over 480 combat patrols and raids, finishing my tour with zero U.S. casualties under my command, which I regard as my greatest achievement. I’ve served the U.S. in every major theater of the Global War on Terror: as a military policeman guarding the Pentagon crash site following 9-11; as a prison guard at Camp X-Ray in Guantanamo Bay, Cuba; as an infantry officer in Mosul, Baghdad, and Hamam al-Alil, Iraq; and (very briefly) as a Cooperative Biological Engagement Program project manager in Kabul, Afghanistan.



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