Wheel & Tire Council (WTC)

Building a Bridge

WTC LogoThe annual SEMA Wheel & Tire Council (WTC) long-range planning meeting (LRP) was held in February at SEMA’s headquarters in Diamond Bar, California. The council gathered to clarify and discuss current projects and initiatives and to explore new possibilities.

2016 Tire & Wheel Trends

2016 Wheel & Tire TrendsFrom the influence of Internet sales to the integration of new materials and advanced manufacturing processes, the tire and wheel industries remain in flux. A tire tariff that threatened significant upheaval seems to have been overstated, but brick-and-mortar retailers are seeing the unmistakable effect of online sales. On the wheel side, flow forming, carbon fiber, concave designs and translucent colors are emerging trends.

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