Year after year, e-mail continues to be a powerful marketing and sales
tool with a high return on investment. You’ve mastered the fundamentals
but now you want to take your e-mail campaigns up another notch and
fully leverage this important medium.
Dealing with customer attitudes in a selling situation can be the
biggest challenge for new and experienced sales people alike. How you
deal with customer objections, in fact, will often determine if you
close the sale or lose it. Great sales people know that handling
objections effectively is a critical step in the sales process—and a
skill that can be learned by anyone.
New-product innovation is essential to the survival and competitiveness
of your company. In a rapidly changing marketplace, getting new products
to market quickly is crucial. Is your company using the latest tools
and technology to keep R&D efficient and cost effective? Join Mark
Scheetz, GoEngineer, on Thursday, June 23, at 10:00 a.m (PDT), for a new
SEMA Education Institute (SEI) webinar as he discusses 3-D CAD software
applications for the automotive aftermarket.
E-mail gives you the opportunity to reach a large, targeted group of
customers and prospects at a relatively low cost. It delivers the
highest ROI of all direct marketing channels. When done right, e-mail
can be an extremely effective marketing tool. When done wrong, it can be
detrimental to your company and brand.
What is the best litigation-avoidance strategy? It’s not to litigate.
Your job is to focus on closing deals, customer retention and increasing
ROI—not lawsuits with your suppliers. So what is the best strategy?
Develop well drafted supplier contracts, terms, agreements and related
documents.
What is the best litigation-avoidance strategy? It’s not to litigate.
Your job is to focus on closing deals, customer retention and increasing
ROI—not lawsuits with your suppliers. So what is the best strategy?
Develop well drafted supplier contracts, terms, agreements and related
documents.
Accessories can influence more than one million new-vehicle purchase
decisions every year, according to a new research study commissioned by
SEMA. This study provides insights into how new-vehicle buyers view
accessorization and how this affects their car-buying experience.
Search for yourself on Google, Yahoo! and Bing. Can you find your
business? Now search again for your type of business and
location, such as “racing parts Los Angeles.” Does your business appear
in the search engine results page? If your business listing or ad
appears and looks great, then congratulations, you’re ahead of the
crowd! If you’re like millions of other businesses that cannot be found
on search engines, please join online advertising pro Jennifer
Brunacini from WebVisible
for a webinar Thursday, March 17, at 10:00 a.m. (PST). Learn several of
the free and inexpensive ways to promote your business on search
engines, with compelling and measurable results!
More than 500 million people all around the world actively use Facebook
to stay connected and grow their relationships. Fifty percent of active
users log on to Facebook on any given day and spend more than 700
billion minutes per month on the social network—more than any other
website in the world! Facebook advertising can provide an extraordinary
opportunity for your company to connect with customers and prospects
using precisely targeted ads to reach your exact target audience.
More business is lost due to poor service and treatment than to poor
product, according to Nancy Friedman of The Telephone Doctor, who
presented the recent SEMA webinar entitled “21 Great Unexpected
Customer Service Tips.”
