SEMA Trade Shows Director Tom Gattuso has been involved with trade shows for decades, which puts him in a position to share information with trade show exhibitors about how to succeed. In the following interview, Gattuso outlines best practices on how to manage time, utilize marketing better and, ultimately, come away with the optimum return on your SEMA Show investment.
SEMA Show Exhibitors
SEMA’s Trade Show Director will walk exhibitors through a pre-Show checklist to help companies capitalize on the SEMA Show’s unmatched week of business opportunities.
It’s countdown time for the 2016 SEMA Show, to be held November 1–4 in Las Vegas—which means that it’s time to assess your preparations for the Show as an exhibitor. Have you done everything you can to ensure success by attracting buyers to your booth? According to SEMA Vice President of Communications and Events Peter MacGillivray, more than 60,000 buyers are anticipated at this year’s SEMA Show, and an extremely large number of them are already deciding which exhibitors they want to see.
Exhibitors that plan to display a vehicle in their booth need to submit a Booth-Vehicle Application by tomorrow, Friday, September 16.
For new exhibitors at the SEMA Show in November, the list of deadlines and paperwork to get done can seem quite daunting. Some of these elements can mean the difference between success and frustration, particularly for first-time exhibitors.
Exhibitor news and updates, including the advance rate for New Products Showcase entries and key October deadlines.
Several key dates are approaching for companies interested in exhibiting at the 2015 SEMA Show, November 3–6, Las Vegas.