Industry Veteran John Stewart Joins SEMA as Editorial Director

John Stewart has joined SEMA as editorial director. In this role, he will supervise the monthly SEMA News magazine, the Show publications and SEMA eNews. His responsibilities include managing the SEMA News
staff and collaborating with SEMA executive staff to promote and
effectively communicate the association's news with members, while also
serving as a voice for SEMA-member companies.

Connect With Your Market Through SEMA News Magazine

The 2011 SEMA News Rate Card and Editorial Calendar is now available. SEMA News is everything that professionals look for in a great
trade publication: hundreds of new product announcements, the latest
industry news, interviews with key decision makers and creative tips on
how to make automotive accessory businesses bigger and more efficient. Download the 2011 SEMA News Rate Card
and start crafting an advertising plan that works for your company.

12 Trendsetting Builders Forecast the Future of Hot Rodding

When word got out that SEMA News was looking to identify future industry trends, our friends at Popular Hot Rodding
presented us with the opportunity to feature their "What's Next?"
hot-rod builder story. The forecast on the future of hot rodding
originally ran in the September issue of Popular Hot Rodding and will
no doubt be of interest to SEMA News readers. Special thanks to the
folks at Popular Hot Rodding for allowing us to reprint the article in its entirety.

SEMA Heritage: NHRA U.S. Nationals Hit Detroit in 1959

It was no accident that the NHRA brought the U.S. Nationals to Detroit
in 1959. The Big Three were engaged in a growing horsepower war, and
hot rodders were enjoying the spoils of that war, turning Detroit's
big-inch, multi-carbed mills into quarter-mile terrors. Wally Parks,
who at the time was both the editor of Hot Rod magazine and president
of the NHRA, felt that there would be no better way to demonstrate the
popularity of drag racing to the members of the Motown establishment
than to have this national meet in their backyard. [Read more]


Tips for Managing Your Reputation Online

While anecdotes abound about professionals who have lost job
opportunities over something that they posted online, new research
reveals that we are all at mush more risk than previously known.
Specifically, a survey of 1,100-plus human resources professionals by Cross-Tab
found that 70% of recruiters have rejected a candidate for employment
simply based on text, photos or videos they discovered about that
person online.

Retail Setups That Draw Customers, Promote Sales

Retail stores should be well-organized and use clear, easily understood
signage so that shoppers can find products they are looking for while
also being led to special offers and promotional items. But unless you
have vast experience in the design of retail spaces, it's undoubtedly
best to work with a consultant in setting up your store for maximum
accessibility and the resultant sales. [Read more]

New Customers, Face-to-Face Opportunities—Former First-Timer Sees Value in the SEMA Show

The association welcomes hundreds of new exhibitors to the SEMA Show,
and 2010 is no exception. In fact, the number of first-time exhibitors
signed up to attend the 2010 SEMA Show has grown to more than 250.

American Eagle Wheel Corp. (AEWC) was a first-time exhibitor at the
2009 SEMA Show. SEMA News spent some time with AEWC President Margo
Furcolow at the company's facility in Chino, California, where she discussed the company's experience as a first-time exhibitor and
offered advice for other first-timers. [Read more]

Find, Evaluate and Use Manufacturers' Reps Effectively

Unlike other types of salespeople, manufacturers' representatives work
for multiple companies across multiple product lines in a large
geographic area, either as individuals or as part of an agency. A rep is an independent businessperson, an extension of the
manufacturers' sales force, and he or she can also be a highly valuable
jack-of-all-trades who not only closes deals, but also teaches in-house
manufacturer, warehouse distributor or retailer/jobber salespeople how
to best present the manufacturer's marketing plan to create sales. [Read more]

New Breed of Hackers Want to Shut Down Your Website—Fight Back Here

While hackers once delighted in bringing down gargantuan computer
networks like those of the Pentagon or multinational corporations, the
latest breed is more apt to harass and bully much smaller
businesses—including those in the automotive specialty-equipment
market. Scott Brickey, a data systems analyst for Advanced Clutch
Technology, learned this cruel fact the hard way when ACT's website was
maliciously attacked for no discernible reason and immediately rendered

Read on for the seven tips to strengthen your site's defenses against today's hackers.


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