A Golden Ticket: Enthusiasts Enter the SEMA Show and Tell All

A special group of enthusiasts entered the Las Vegas Convention Center on the final day of the 2010 SEMA Show.
Despite the trade-only attendance rule, this select group was granted a
“golden ticket” through the SEMA Opinion Leader Program. Participants
received access to the SEMA Show on one condition: Their experiences
had to be shared via feedback surveys and, when possible, across a
variety of Internet-based social networks. This was the second year of
the project, and the feedback and enthusiasm were inspiring.

Street Performance Council Wins SEMA PAC Challenge—Boosts Industry’s Voice in Washington

After an exciting competition late last year, the Street Performance Council (SPC) Select Committee earned the distinction of winning the 2010 SEMA Political Action Committee
(PAC) Council Challenge. The contest ran between August and October,
and the winner was the council Select Committee that was both 100% “PAC
approved” and contributed the highest dollar amount.

How to Get More Cash for Your Ride at Auction

In the November 2010 issue of SEMA News, we discussed how
SEMA-member companies might use auctions to find the perfect vehicle to
feature in promotions and advertising. Such vehicles can provide value
well beyond their material worth by helping customers realize long-held
dreams. In some cases, however, the effectiveness of even the optimal
vehicle eventually diminishes, whether because of changing styles, a
new marketing direction or other factors. The company may then wish to
utilize an auction to divest itself of that property with either a
minimal loss or—even better—a net gain because of appreciation. Perhaps
the most significant benefit of consigning a collector or exotic
vehicle to an auction is the extremely passionate pool of buyers drawn
by such events.

Why Cooler Tires and 18-inch Wheels Are the New Market Sweet Spot

The economy and the environment have been the major drivers for many
markets over the last three years, and they have also been consistent
topics of conversation among tire and wheel experts. The tire industry
underwent a sort of accordion buckling in inventory as the economic
slowdown led consumers to balk at anything other than critical
expenditures and then pent-up demand caused a sudden resurgence.

International Journalists’ Favorite New Products: What They Love and Why

The seventh annual Global Media Awards program found 150 companies
being recognized by an international panel of automotive journalists at
the 2010 SEMA Show.
Twenty-four of the top automotive journalists hailing from 15 important
world markets for specialty products rolled up their sleeves, and each
selected 10 products from the New Products Showcase that they thought
would most appeal to consumers in their home markets. We talked to some
of the winners about being selected, their overseas sales plans and how
important these established and emerging markets are for their bottom

SEMA Heritage—Paul Schiefer: A Look Back at SEMA's First Hall of Fame Inductee

When Petersen Publishing Company photographer Eric Rickman took this
photo in October 1958, Paul Schiefer's involvement in developing a
safe, "slipper" clutch for drag racers was still a decade away. So was
the honor of being the very first inductee into SEMA's Hall of Fame, a
milestone that took place in 1969. Instead, what drew Rickman down to
Schiefer Manufacturing in the San Diego area on that fall day was an
assignment to photograph an assortment of Schiefer's products as part
of a lengthy review of competition clutches and flywheels that Bob
Pendergast was putting together for Hot Rod magazine's April 1959 issue. [Read more]

SEMA President Chris Kersting Answers the Question, "How'd the Show Go?"

It has been said that a rising tide lifts all boats. Well, the industry was buoyed appreciably in November at the 2010 SEMA Show,
and I'd like to thank all who participated in once again delivering the
industry's most valuable business gathering. We measure the success of
the SEMA Show not just by the numbers, but also by the levels of
participation and satisfaction as reflected by the industry. Below are
a few answers to the questions "How'd the Show go?" and "What was

Industry Veteran John Stewart Joins SEMA as Editorial Director

John Stewart has
joined SEMA as editorial director. In this role, he will supervise the monthly
News magazine, the Show publications and
SEMA eNews. His
responsibilities include managing the
SEMA News staff and collaborating
with SEMA executive staff to promote and effectively communicate the
association's news with members, while also serving as a voice for SEMA member


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