SEMA News

The Hottest Vehicles of 2011

Each year, a few vehicles dominate the automotive landscape. It stands
to reason that the most popular vehicles among consumers and
specialty-equipment manufacturers would also be among the most
profitable for all SEMA members. To help sort the vehicular wheat from
the chafe, we examined a series of forward-looking “SEMA Indicators” to
see what they might suggest about the crop of cars and trucks that are
likely to make the biggest sales impact in 2011.

Representative Marsha Blackburn Tours SEMA Member RTM Productions

SEMA members RTM Productions welcomed Representative Marsha Blackburn (R-TN) for a behind-the-scenes tour and legislative briefing at its headquarters in Franklin, Tennessee. Established in 1989, RTM produces automotive, outdoor and entertainment programming  for television, including the acclaimed PowerBlock TV series. In 2006, RTM consolidated its three locations and moved into a state-of-the-art 50,000-sq.-ft. facility. The production technical center features six full production studios and five editing suites along with the company's business offices.

Disaster Survival Tips for Your Business

While most business people enjoy planning for success, preparing for
disaster is equally crucial. Whether bracing to endure earthquakes,
floods, hurricanes and tornadoes or man-made events, such as terrorism
or other crimes, including physical and cyber attacks, every company
should take steps to survive, recover and resume operations in the
event of catastrophe. Basic preventative measures apply to any type of
disaster or business interruption, but specific measures tailored to
geographic or regional conditions should also be considered.

Fresh Data Confirms Pros’ Views: Accessories Influence New-Car Sales

A new study commissioned by SEMA indicates that aftermarket products
influence about 1,180,000 new-vehicle sales each year. The automotive
marketing research and consultancy firm AutoPacific
collected and analyzed consumer data to quantify the effect that
accessorization has on the sale of new vehicles. The resulting report,
“Influence of Accessories on New-Vehicle Sales,” details the findings.

How the FTC's Push for "Do Not Track" Will Hamper Your Web Tracking, Advertising

Businesses that rely heavily on web marketing are in for a rude
awakening in the coming year. That's when privacy advocates will begin
crippling the ability to easily track visitor activity on a company's
own website as well as across the Internet. In practice, the backlash
against visitor tracking—commonly known as "Do Not Track"—is expected
to make it tougher for a company to monitor which visitors are using
its website and how they are using it.

New Wheel and Tire Products From the 2010 SEMA Show

More than 190 exhibitors registered for a booth in the 2010 SEMA Show’s
new Global Tire Expo—Powered by Tire Industry Association (TIA). This
section of the Convention Center was dedicated to the tire industry,
serving as a focal point for buyers searching for the hottest
tire-related trends and products. During registration, 16,390 buyers
designated their intention to explore this category, noting an interest
in tires and accessories, including both passenger and light-truck
applications. To satisfy that desire, Global Tire Expo exhibitors
unveiled the following products both on the Show floor and in the New
Products Showcase.

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