SEMA News

Top Products and Trends in the Restoration Industry

This compilation of restoration products that were introduced at the 2010 SEMA
Show runs the gamut from traditional numbers-matching reproductions to
modernization components for handling and power. We’ve also interspersed
comments from the owners and executives of some of the industry’s leading
restoration specialists. Both say a lot about how the marketplace has changed.

Selling to the Military: What They Want May Be in Your Stockroom

To learn what it takes to market product for use by American armed
services, we talked to some specialty-equipment manufacturers that have
branched out from traditional commercial sales to work with military
suppliers. Among those willing to share their experiences were FOX
Racing Shox, ICON Vehicle Dynamics, Wilwood Engineering, MasterCraft
Safety, Roush Yates Performance Products and Rhino Linings.

Customer Service: Be Great or Be Gone

Customer service has become a key difference-maker in an interconnected
world. The growth of social media means a single customer can broadcast
what he or she thinks of your company, good or bad. And others can give
that message an exponential pop—making or breaking your company’s
image. Where customers have multiple options for parts and service,
business leaders agree that building customer loyalty based on service
is imperative.

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