SEMA has released a new powersports study highlighting the existing opportunities in the utility task vehicle (UTV) market for a range of specialty-equipment companies.
SEMA Market Research
Knowledge can be the difference between you and your competition. The SEMA Market Research team works hard to provide you with the information needed to maintain a prosperous business. A variety of market research reports are available to SEMA members, most at no charge.
The SEMA Financial Benchmarking program was developed to provide companies with a means to measure and compare their business operations against others in the specialty-equipment industry.
Did you know that light-truck specialty-equipment retail sales are more than $4.65 billion?
About this product:
The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts. This project was commissioned specifically to help members better serve the broad base of consumers within the industry. It also creates a common framework for the industry as a whole to talk about—and market to—consumers.
Through a special partnership with Foresight Marketing Research, SEMA
Market Research is offering an exclusive report download for members
only. Foresight’s 2011 Automotive Accessory Market Study
is now available for member download. This new report offers insights
into the accessory interest and buying habits of new-vehicle owners.