The SEMA Jeep Wrangler Report is designed to help readers understand the people who modify their Jeeps, and allow them to make better business decisions around product, sales and marketing strategies.
SEMA Market Research
What are the current trend lines for the aftermarket? What parts are selling, and who’s buying them? How are consumers locating and purchasing these products? And what might businesses glean from key economic and industry indicators to help them chart both their short- and long-term growth?
With a 5% retail sales increase marking the seventh straight year of specialty-equipment industry growth, a new record of $41.2 billion was set in 2016.
Estimates show that the specialty-equipment market’s largest vehicle segment is pickups, with parts and accessories for them topping $12 billion in 2016.
Intensive growth in product development and surging sales have helped the side-by-side to become a new staple in the off-road community.
The report, “Shopping Habits: In-Store & Online,” offers insight on what parts are being bought online, what parts are bought in-store and what does that mean for your business.
For many businesses, the end of the year means evaluating past performance and refining strategies to boost future sales.
Partnering with Experian, SEMA has released its “U.S. Light Vehicle Fleet Snapshot” report to help members better understand the light-vehicle market.
The report includes data on what parts consumers buy, how they shop and how businesses can connect with them to increase sales.