Christine Corelli provides insight regarding the differences between selling to women and selling to men.
Due to overwhelming interest, SEMA Show Management’s session, “The 7 Things Successful SEMA Show Exhibitors Must Do,” has been moved to the International Westgate Theater.
Jennifer Cario of SugarSpun Marketing outlines the importance of blogs for building and maintaining a strong social following.
The recent SEMA Industry Employment Perspective Study found that 95% of companies in the automotive aftermarket industry will need to hire new employees with specific skills in the next five years.
Peter Sweatman from the University of Michigan discusses M-City, a unique facility to test automated vehicle enhancements in an environment that mimics real-world conditions.
Companies that don't update their LinkedIn profiles and employees who don’t completely fill out their personal profiles could be missing out on untold business opportunities and potential customer interactions.
Scott Ginsberg from HelloMyNameIsScott.com discusses the value of approachable leadership and branding in the office and in the marketplace.
For most companies that exhibit at the SEMA Show, the time their people spend working the booth on the Show floor may very well be their most valuable four days of the year.
Scott Bowers of Wheel Pros explains the inspiration and steps behind creating and evolving a brand that is cool.