Lou Tedeschi, A.S.P.I. Motor Cars, outlines how offering accessories at the dealer level is a great way to get people in the showroom.
Christine Corelli, Christine Corelli and Associates, highlights how to prepare for and profit from the varying shopping and buying habits between women and men.
Doug Dvorak of Dvorak Marketing Group highlights the differences between selling to men and women that all marketing and sales pros should know.
SEMA Education has put together a series of videos from the industry's best and brightest to give you the skills to keep your business in the game.
Interested in sharing expertise, real-world strategies and knowledge with others? SEMA Show staff is seeking automotive education session ideas that are delivered in innovative ways.
On September 24, SEMA Education partnered with the automotive technology department at Cypress College for a Career Workshop.
The SEMA Education Institute (SEI) released the first set of 2014 SEMA Webinars. The program provides representatives of SEMA-member companies with interactive sessions that cover best business practices, industry trends, sales and marketing and much more. Here’s brief a look.
If you are looking for a leg up with your business, try thinking internationally and expanding your business overseas. If you are considering such an expansion, there is a lot of work to be done and questions to be answered before beginning.
Third-generation dealers are becoming more of a rarity in today’s evolving landscape that sees large auto groups and regional consolidation becoming more of a factor in the franchised dealer community.