Every program or service offered by SEMA will come through or affect this department at some time, in some fashion.
SEMA Education Institute
The SEMA Education Institute's (SEI) newly released sales training course "Focus on the Customer: Introduction to Selling" is proving to be an effective tool for increasing sales skills for both new and veteran retailers alike.
"One of our goals is to become a training partner with our SEMA members" stated Bob Price, SEI's Executive Director. "This course focuses on the needs of new retail employees and teaches practical selling tools that can be applied on the job immediately."