To succeed in any business, you have to attract the right customers and
persuade them to buy. But on the Internet, people only see what the
search engines point to, and competition for top spots is fierce.
Exhibiting at the SEMA Show is an important investment. Is your company prepared for the Show? Join the SEMA Education Institute (SEI)
and Executive Show Manager Chuck Schwartz for a webinar, Thursday,
August, 16, at 10:00 a.m. (PDT). This session is specifically designed
for SEMA Show exhibitors.
Do you try to motivate everyone on your sales team using exactly the
same techniques? This "one-size-fits-all" approach can produce mediocre
results. It sounds great to create an incentive program to juice sales,
but what motivates a driver personality style is much different than an
amiable personality.
By 2014, the mobile Internet is predicted to take over desktop Internet
usage. Is your company prepared for the Internet Revolution? Join the
SEMA Education Institute (SEI) and presenter John McPhee, Formic Media
Inc., for a webinar, Thursday, July 19, at 10:00 a.m. (PDT), dedicated
to mobile marketing best practices.
Bottom line—business is all about making sales. How are you and your
team measuring up? Are you aware of key sales do's and don'ts? Whether
you are a seasoned sales veteran or a novice, it's always a good time to
brush up on essential sales techniques—and learn a few new ones.
Who is your target consumer? What motivates them to buy aftermarket
parts? SEMA-member companies have asked for more information on
specialty-equipment consumers.
Gone are the days when a single new product announcement sent to
magazines would effectively sell your latest parts. Are you relying on
outdated techniques to generate publicity? Join the SEMA Education
Institute (SEI) and presenter Dan Kahn, Kahn Media, for a webinar,
Thursday, May 24, at 10:00 a.m. (PDT), as they discuss what PR looks
like in the digital age.
With roots that go back to the early 1980s, when it was known as the Truck Cap Industry Alliance (TCIA), LTAA members enjoy a true sense of
community. In addition, the council continues a long tradition of
providing useable solutions that drive education and growth for their
member companies in the light truck accessories market.
SEMA-member companies have asked for more information on
specialty-equipment consumers. This year we kicked off the first in a
series of projects designed to uncover and profile sub-groups of
consumers within the SEMA market.
SEMA's Education Institute (SEI) recently interviewed 2008 SEMA Memorial Scholarship Fund recipient Daryl Green, who is currently working at Retro USA as a design engineer.
