SEMA Data Co-op (SDC)

How Many Words Is a Picture Really Worth?

SDC LogoWe have all heard the phrase time and time again: “A picture is worth a thousand words.” Really? Is it? In the product data business, we understand that buying decisions are based on product presentation. While it is important to ensure that descriptions are complete and features and benefits are clear, we certainly understand that there is something to the old adage that a picture is worth a thousand words.

Staying the Course

Craig SchmutzlerIt is an interesting fact that articles in the world of print must be written a couple of months in advance of publication. While writing this for the April edition of SEMA News, I sit at my desk, during the first week of January, pondering what is in store for the SEMA Data Co-op (SDC) and its members in 2017. As I step into my new role and shoulder new responsibilities, I feel compelled to share our collective vision for the SDC and our commitment to its members.

Directory of Data Innovators

The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Speaking of Data

Jon WylyJon Wyly was named chief executive officer of the then newly formed SEMA Data Cooperative (SDC) in March 2012. Now, with a career in the specialty parts marketplace spanning more than 35 years, Wyly is retiring from the SDC as of April 1.

Product Data: Fuel for the Retail Sales Machine, Revisited

SDC LogoThis month marks my final article as CEO of the SEMA Data Co-op (SDC) before I hand over the operational reins to Craig Schmutzler, vice president of operations, who will be the driving force behind the SDC moving forward. Working with Jim Graven, senior director of membership, and Stephanie Jones, director of e-business, and with oversight from Mike Spagnola, vice president of OEM and product development programs, Schmutzler will guide our very capable team to even greater success. They are all here to serve you, our members, and I encourage you to follow their lead as they continue to expand the scope and capabilities of the SDC.

Teach a Man to Fish

SDC Logo“Give a man a fish and you feed him for a day; teach a man to fish, and you feed him for a lifetime.” We’ve all heard that famous quote, and many of us have used it when trying to impress upon people the value of learning how to do something themselves rather than relying on someone else to do it for them. Credited as far back as the 12th century, this simple but elegant phrase has endless applications, including many in our daily business activities.


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