SEMA Cares

SICE USA Supports SEMA Cares

"We had never donated in the past; I guess we’re picking up where
someone else left off," said Robert Donato, president of SICE USA, Ltd. Recently, Donato's company made an incredibly
generous donation to the SEMA Cares foundation, contributing a Teco
28TI/UPH/BPS/PO tire changer valued at more than $10,500 for an eBay auction. Shipped
direct from Italy and prominently displayed at the 2010 SEMA Show, the
machine included a pneumatic bead assistant to handle tough tire/wheel
combinations, including low-profile and run-flat applications.

New Partners Join WD-40/SEMA Cares Mustang Project

The WD-40/SEMA Cares Mustang introduction at the 2010 SEMA Show
in Las Vegas was a success. Parked in front of a life-size banner that
simulated a live Barrett-Jackson auction, the vehicle was a hit with
its mean road race-themed body kit and bright yellow paint. The deal
has also been sweetened for the vehicle’s next owner—the highest bidder
at the Barrett-Jackson Classic Car Show and Auction January 17–23, 2011, in Scottsdale, Arizona.


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