Mobile Electronics Blasts Out $2.7 Billion in Manufacturer Revenue
The 2015 SEMA Market Report examines the products, sales channels and installation trends for mobile electronics, a $3.6 billion segment of the specialty-equipment industry.
Research
Specialty-Equipment Consumer Purchase Journey Report
About this product:
The Specialty-Equipment Consumer Purchase Journey report provides a look at how our core enthusiasts shop for parts and accessories. The report includes information on the specialty-equipment market , a look at the different types of consumers in our industry, and how the most engaged and enthusiastic consumers go from a new project idea to researching part specs to the final purchase.
The report includes:
- Information on the size and composition of our industry’s retail market
- Profile of the different types of specialty-equipment consumers
- Profile of where enthusiasts go for inspiration, research, and purchase
- Three key purchase paths showing the touchpoints during shopping
U.S. Light Vehicle Fleet Snapshot
About this product:
The U.S. Light Vehicle Fleet Snapshot offers a look at the passenger cars and light trucks on the road, tailored specifically to our industry. The report includes data from the SEMA Member VIO program (powered by Experian Automotive) on current vehicle registrations, along with info from other SEMA research intended to help you understand the following: what vehicles are out there, what kind of opportunity they represent, and how you can use this data to help grow your business.
The report includes:
- An overview of what vehicles are currently on the road in the U.S.
- Additional details on specific vehicle segments
- Hypothetical case studies on how the data can be used
- Examples of the data members can access using the SEMA Member VIO Program
- Where to go for more information
This content is for SEMA Members only.
SEMA Employment Outlook Report
About this product:
The SEMA Employment Outlook Report provides an overview of the current employment situation in the specialty-equipment market. The report includes data collected on specialty-equipment distributors, manufacturers, retailers, and manufacturer’s reps along with government data to deliver insight into our industry’s employment needs and challenges.
The report includes:
- Information on the hiring plans of distributors, manufacturers, retailers, and manufacturers’ reps
- Types of training and recruitment strategies employed
- Key challenges to recruiting and hiring the right candidates
- Recommendations for the industry
- SEMA resources available to assist members with their recruiting and employment needs
2016 SEMA Market Report
About this product:
 | The SEMA Market Report provides an overview on the state of the specialty-equipment market. The 2016 report includes data collected from businesses, consumers, and other sources to deliver broad insight into this $39 billion industry. The report includes:
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2015 SEMA Market Report
About this product:
 | The SEMA Market Report provides an overview on the state of the specialty-equipment market. For the first time ever, the 2015 report includes new data collected from 20,000 consumers and delivers depth on this $36 billion industry. The report includes:
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Auto Parts and Accessories Sales Reach $33 Billion
Sales of automotive specialty-equipment products continue to climb, reaching $33 billion in 2013. The number represents a 6.7 percent increase over the previous year and marks the fourth consecutive year of growth, according to the SEMA Annual Market Study that is available at www.sema.org/2014samr.
2014 SEMA Annual Market Report
About this product:
 | SEMA's Annual Market Report provides the industry with an overview of the state of the specialty-equipment market. In 2013, overall retail sales reached more than $33 billion, marking the fourth year of growth.The Report Includes:
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Consumer Demand Index for Performance Products and Accessories (CDI) - June 2014
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The June 2014 based on 775 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 32 to 61.
Consumer Demand Index for Performance Products and Accessories (CDI) - May 2014
About this product:
The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
The May 2014 based on 781 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index decreased from 41 to 32.
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