New Product Showcase

Innovations in Wheels and Wheel Accessories

Introductions From the New Products Showcase at the 2014 SEMA Show

One of the most common adages in the automotive specialty-equipment industry is that the quickest and easiest way to change the character of an automobile is to change its wheels. As anyone who toured the displays in the lower South Hall at the 2014 SEMA Show can attest, the variety available is stunning. From plated to painted and concave to split-spoked, the displays drew thousands of buyers from every type of reseller, and there were equally impressive new tools to provide mounting, handling and balancing options for installers.

SEMA Show Tips for Buyers

The SEMA Cruise at the close of the Show on Friday has become a popular annual event. It culminates this year in SEMA Ignited, a new public event at The LINQ near the Quad at the heart of the Las Vegas Strip. Both events give buyers opportunities to see the vehicles and products currently exciting consumers.Get the Most From Your 2014 Experience

Larger than ever for 2014, this year’s SEMA Show promises to connect buyers with more than 2,300 exhibitors while offering an exciting look at more than a million square feet of industry innovation both inside and outside the Las Vegas Convention Center (LVCC). With thousands of products, display vehicles, booths and business-enhancing activities to choose from, how do buyers begin to navigate this massive world of opportunity? The key, said SEMA Show Director Tom Gattuso, is to strategize beforehand and hit the ground running.

Making the Old New and Bringing Out the Luster

Car-Care and Restyling Products From the 2013 SEMA Show

From classic cars to today’s modern muscle, every automobile requires care, and each can also benefit from components that may subtly or outrageously change a vehicle’s appearance. At the 2013 SEMA Show, dozens of products were displayed under the car-care and restyling classifications in the New Products Showcase. The range of innovation ran from spoiler sunroofs and body side moldings to polishes, waxes and protective films. We’ve gathered the full contingent for your perusal here, along with comments on industry trends from a few executives who represent some of the industry’s leading car-care companies.

Powersports Products From the 2013 SEMA Show


Quality Components for Fun Machines

Motorcycles, ATVs, UTVs, snowmobiles and personal watercraft—small on size, big on entertainment value. And the New Products Showcase at the 2013 SEMA Show was brimming with powersports accessories designed to boost performance, add functionality and enhance appearance. The next few pages highlight the new and featured products displayed in the powersports category of the Showcase.

Hot-Rod Products

Performance Is Premium

Hot rods are at the heart of the automotive specialty-equipment industry. From the dry-lakes racers that flourished after World War II to the modern musclecars rolling out today’s factories, improved performance has always been at a premium. The New Products Showcase at the 2013 SEMA Show featured dozens of innovative introductions as well as featured products from performance companies throughout the industry.

Hot-Rod Products and Trends


The hot-rod market—the granddaddy of the automotive specialty-equipment industry—has seen some significant changes over the last few years based on both demographic and economic factors. The desire for modern amenities and advanced technology has increased with the aging of the Baby Boom generation. Styles and equipment have evolved to match those desires. From air suspension to classic gauges fitted with modern movements, and from keyless ignition to drive-by-wire throttle controls, the hot-rod world is keeping pace with developments in the rest of the automotive universe.

2011 Global Media Awards

About this product:

The seventh annual Global Media Awards program found 150 companies being recognized by an international panel of automotive journalists at the 2010 SEMA Show. Twenty-four of the top automotive journalists hailing from 15 important world markets for specialty products rolled up their sleeves, and each selected 10 products from the New Products Showcase that they thought would most appeal to consumers in their home markets. We talked to some of the winners about being selected, their overseas sales plans and how important these established and emerging markets are for their bottom lines.

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