The SEMA Launch Pad program, powered by the Young Executives Network (YEN), is entering its fifth year. Designed to help entrepreneurs under the age of 40 launch their new products or services into the marketplace, the program takes place annually at the SEMA Show in Las Vegas. The application period will open in early March, and SEMA expects to have a record-breaking number of applicants. To apply, visit www.sema.org/launch-pad.
At the 50th SEMA Show this past November, the SEMA Businesswomen’s Network (SBN) introduced a new awareness campaign entitled “She Is.” The campaign launched at the 2016 SEMA Industry Awards Banquet on Thursday evening of the Show with a video featuring successful women in the automotive aftermarket industry and the diverse roles they play.
The Manufacturer’s Rep Network (MRN) has put together outreach and lead-generation programs for the benefit of not only its members but also SEMA-member manufacturers. Throughout the year, MRN will be on-site at the SEMA Exhibitor Summit and SEMA Show representing the manufacturers’ rep profession as a whole and lending advice to all manufacturers, whether they are newly in business or are industry veterans. Those MRN outreach efforts, paired with the network’s Rep Match program, comprise the MRN’s Three Pillars of Success.
Fenton Liffick has more than 67 years of experience in manufacturing, engineering, sales and metal and plastic finishing. He’s been involved in the automotive, truck and RV wheel and wheel accessory industries for 61 of those years, both for the auto manufacturers and for aftermarket companies.
Josh Poulson of Auto Additions, Manny Moncada of Autohaus and Jared Cohen of Auto Action presented to restyling professionals at the SEMA Show on the topic of “10 Steps to Operating a Successful Restyling Shop.” In case you missed this valuable education session, here are 10 things you can start to implement today to improve your business.
The Motorsports Parts Manufacturers Council (MPMC) is working hard to bring value to its membership through events and education. This past December, the council held four educational seminars along with a general membership meeting and a networking reception at the Performance Racing Industry (PRI) Trade Show in Indianapolis.
Members of the Light Truck Accessory Alliance (LTAA) showcase their vehicles throughout the SEMA Show each year to promote their products and expertise. LTAA recognizes a handful of amazing vehicles from member companies that have supported SEMA Cares Charities during the year by featuring them either in the LTAA booth on the Show floor or on the outdoor promenade between the South Hall and the Performance Pavilion.
Each year at the SEMA Show, the Hot Rod Industry Alliance (HRIA) partners with the Automotive Restoration Market Organization (ARMO) to have a booth in Hot Rod Alley in the Central Hall of the Las Vegas Convention Center. This area gives both councils a place to gather and speak to companies and individuals about each group as well as the status of issues within the industry.
The Hot Products Showcase will take place April 20–22, once again at the Spring Carlisle Collector Car Swap Meet Corral & Auction in Carlisle, Pennsylvania. This event is an opportunity for members of the Automotive Restoration Market Organization (ARMO) to display one or more products in front of one of the largest gatherings of automotive restoration enthusiasts in the world.
SEMA’s mission statement is to help its member companies succeed and prosper. The association values communication with its members. After all, they are the true boots-on-the-ground warriors of this great industry.