Manufacturer

Building an Effective Catalog

About this product:

A properly executed catalog is more than just a list of products accompanied by pretty pictures. An effective consumer catalog, such as an effective salesperson, should show customers not just what to buy but also why they should buy. Everything should be an enticement to purchase the product that brought the customer to the catalog—and to sell related products. Catalogs can upsell almost as effectively as top employees.

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Racing & Performance New Products

About this product:

2009 SEMA Show Exhibitors Ignite Passion with Power & Performance

Here are just some of the racing and performance products that debuted at the 2009 SEMA Show.

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Identifying Performance Parts Trends

About this product:

The automotive specialty-equipment industry was born in the racing and performance segment. In fact, the original name of SEMA, now the Specialty Equipment Market Association, was the Speed Equipment Manufacturer’s Association. While the name and the industry evolved to include an array of more than 7,000 businesses, racing and performance still deliver the iconic images that people associate with automotive accessories.

In large measure, that niche mirrors the overall marketplace, and the trends that occur in the performance segment often offer a preview of what will take place in the rest of the industry.

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Sexual Harassment

About this product:

In its earliest days, the automotive specialty-equipment industry was dominated by men. With a few notable exceptions, women were relegated to the background or given roles as trophy girls, photo models and product presenters. As attitudes changed, however, women gained equal status in virtually every facet of commercial endeavor.

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Regular Price:

$1.99

Measuring Sessions

Get hands-on access to new vehicles and talk directly to the automaker’s engineers and technical staff during a SEMA Measuring Session. Open only to SEMA manufacturers, SEMA Measuring Sessions are presented in conjunction with leading OEMs and give participating members the opportunity to get intimate, detailed information on today’s most popular
cars and trucks.

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