Trends and Challenges for 2017

Council LeadersSEMA News spoke with SEMA’s council and network leaders to find out what’s in the pipeline for the coming year and to get their thoughts about the emerging trends and the challenges they can expect to face based on what their organizations are seeing in their respective marketplaces. Not surprisingly, many council and network chairs viewed the Recognizing the Protection of Motorsports (RPM) Act as essential to the continued viability of the automotive aftermarket industry.

SEMA Pickup Report

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SEMA Pickup Report

The SEMA Pickup Report provides an overview of the specialty-equipment market for pickup trucks. The report includes data collected on how consumers modify their pickups: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.

The report includes:

  • Information on parts and accessories that consumers have already purchased or intend to purchase
  • Which retail channels consumers use to purchase pickup modifications
  • Where consumers turn for information and ideas about new parts and accessories
  • Key differences between different types of pickup accessorizers and how you can tailor your marketing to them
  • Recommendations for the industry

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