More than 25% of all buyers expected at the 2015 SEMA Show will come from more than 132 nations outside the United States. Exhibitors should create an action plan to attract and service international buyers visiting their booths.
SEMA’s make/model data offers companies easy-to-use information to help identify the best markets based on vehicle registrations.
Join SEMA for breakfast on Wednesday, July 22, at 9:00 a.m., at the SEMA headquarters in Diamond Bar, California, to learn about how businesses can most efficiently grow their international sales while avoiding common mistakes.
Join SEMA for breakfast on Wednesday, July 22, at 9:00 a.m., at the SEMA headquarters in Diamond Bar, California, to learn about how businesses can most efficiently grow their international sales while avoiding common mistakes.
Learning About the Market While Building Business
Forty-one SEMA-member companies participated in the first-ever overseas-based SEMA Garage, which featured an all-day measuring session for vehicles popularly customized overseas but not sold in the United States. The event, held at the Custom Show Emirates based in Abu Dhabi, United Arab Emirates (UAE), was part of the four-day 2015 SEMA Middle East Program.
Media Giant FB Life Provides Insight
The specialty-equipment market in China is booming, with perhaps no sector growing more rapidly than the off-road market. SEMA News recently talked about the off-road scene with Baokun LV, co-founder of FBLife.com and executive general manager of FB Life, a Chinese media giant and a platform for off-road enthusiasts and service suppliers.
Good News for Worldwide Enthusiasts and U.S. Specialty-Equipment Manufacturers
SEMA manufacturers know that the Ford Mustang is one of the most customized vehicles in the marketplace. This year marks the pony car’s 50th anniversary, and now it comes with a larger-than-ever attraction to those who wish to develop and market products for the highly accessorized musclecar,“ noted SEMA Vice President of OEM and Product Development Programs Mike Spagnola.
SEMA-member manufacturers will have the opportunity to create export-ready products for global accessory-friendly vehicles not sold in the United States.
SEMA is continuing its tour of four accessory-friendly international vehicles courtesy of the SEMA Garage, the SEMA International Department, the U.S. Department of Commerce, Roush and Hypertech.
March 16 is the last day to register for the 2015 SEMA Russia Business Development Tour, to be held in Moscow, May 17–20, 2015.
