International Resources

SEMA Programs for Global Enterprises

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As the global economy changes, many SEMA-member businesses are taking advantage of new business opportunities. To help its member companies discover the most viable regions for growth, SEMA has developed a system of international programs that provide the groundwork for global expansion. SEMA works with organizations all over the world to promote automotive specialty-equipment businesses using everything from market reports and news releases to vehicle databases and networking.

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Russian Car and Specialty- Equipment Market Growing Fast

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The customizing bug has hit Russian shores, fueled by rising wages and growing consumer confidence. As credit has become more readily available in an improving economy, a growing number of middle-class Russians are buying cars and SUVs—often for the first time—and a growing portion of these motorists are customizing their vehicles.

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Customizing in China

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The specialty-equipment aftermarket in China is booming. Although it is still relatively small in comparison to its 1.3 billion population, the market is showing encouraging signs of growth as consumers become more familiar with the concepts of customization, have the disposable income to afford it and are finally able to legally customize their vehicles, thanks to legislation recently enacted by the Chinese government. The market is already at an estimated $12 – $15 billion, and market insiders expect to see substantial growth in the upcoming years.

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